• View the Talks
• 29 min
  1. Global advertising in the 21st century

  • Dr. Nükhet Vardar
• 49 min
  2. The global marketing imperative

  • Dr. Michael Czinkota
• 31 min
  3. Risk management

  • Mr. Jim Sherlock
• 41 min
  4. Entry mode strategy in global marketing

  • Prof. Svend Hollensen
• 64 min
  5. Exporting

  • Prof. Stan Paliwoda
• 37 min
  6. Export promotion in least developed countries: an overview of programs, challenges and prospects

  • Dr. Habte G. Selassie
• 38 min
  7. Competing in foreign markets: a global perspective on national challenges

  • Dr. Michael McDermott
• 33 min
  8. Cross-boundary marketing: sensitivity to global convergence or global individualism?

  • Prof. Luiz Moutinho
• 30 min
  9. Cross-cultural management: essential insights for international marketers

  • Prof. Nigel Holden
  • Mr. Martin Glisby
• 46 min
  10. Internationalization and SMEs: a practitioner's perspective

  • Dr. Michael McDermott
• 46 min
  11. The internationalization of family and non family-owned SMEs

  • Dr. Dave Crick
• 53 min
  12. Big markets for small companies

  • Prof. Peter Enderwick
• 48 min
  13. Nation branding

  • Dr. Keith Dinnie
• 91 min
  14. Place branding and product-place image effects

  • Dr. Nicolas Papadopoulos
• 53 min
  15. Recent trends in global advertising practice

  • Dr. Nükhet Vardar
• 31 min
  16. Incoterms 2000

  • Mr. Jim Sherlock
• 36 min
  17. International product policy

  • Dr. Lakhdar Boukersi
• 43 min
  18. International branding

  • Prof. T.C. Melewar
  • Dr. Suraksha Gupta
• 20 min
  19. India as an emerging market

  • Dr. Madhumita Banerjee
• 43 min
  20. Impact of Chinese culture on Chinese consumers

  • Dr. Junsong Chen
• 55 min
  21. Brands across the Mekong: a dual case history

  • Dr. Tim Andrews
• 34 min
  22. International marketing planning: adaptation and standardisation

  • Prof. Demetris Vrontis
• 29 min
  23. Globalization and corporate social responsibility

  • Prof. Andrew McAuley

Printable Handouts

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Navigable Slide Index

1. Introduction
2. Outline
3. The conundrum of globalization
4. Globalization and corporate social responsibility
5. Globalization: 1999 WTO meeting
6. Globalization: the roots
7. Levitt, Gittens and Stewart definitions
8. Reynolds definition
9. Three groupings of definition
10. Globalization from a marketing perspective
11. Acceleration of globalization
12. Drivers
13. Barriers
14. Problems with globalization
15. Opposing views of globalization
16. High profile cases of bad practice
17. Export processing zones
18. Relevance to international marketing (1)
19. Relevance to international marketing (2)
20. Relevance to international marketing (3)
21. Why corporate social responsibility (CSR)?
22. High profile cases
23. General concerns
24. CSR (1)
25. CSR (2)
26. Carroll's pyramid of CSR
27. CSR (3)
28. A new business model
29. The Sethi model
30. Many organizations acknowledge CSR
31. Starbucks coffee
32. Coca-cola
33. Coca-Cola: some fine words
34. Shell (1)
35. Shell (2)
36. Encouraging CSR
37. CSR: some impacts on marketing (1)
38. CSR: some impacts on marketing (2)
39. CSR: some impacts on marketing (3)
40. Conclusions (1)
41. Conclusions: globalization (1)
42. Conclusions: globalization (2)
43. Conclusions: CSR
44. Conclusions (2)
45. Gandhi's guiding principle

Topics Covered

• Globalization
• Drivers and barriers
• Some problems
• Relevance to international marketing
• Why corporate social responsibility?
• High profile cases
• Carroll's pyramid of CSR
• A new business model
• Encouraging CSR
• Impact on marketing

Links

Series:

• Exporting, International and Global Marketing Management

Categories:

• Global Business Management

Talk Citation

Publication History

• Published on November 30, 2009