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Printable Handouts
Navigable Slide Index
- Introduction
- Agenda
- Emerging markets (1)
- Emerging markets (2)
- India in the BRICs
- Beyond the McDonald's success story
- Country/market attractiveness
- Country/market complexities (1)
- Country/market complexities (2)
- Country/market paradoxes - some examples
- Market assessment - critical issues
- India: knowing the market topography
- Growth drivers for regions and cities
- How to identify marketing opportunities
- Telecom (1)
- Telecom (2)
- Grocery retailing (1)
- Grocery retailing (2)
- India: making it work
- Market entry and development challenges
- Market entry and development opportunities
- Concluding comments
- References cited in this presentation
- Thank you
Topics Covered
- Emerging markets
- Country/market attractiveness and complexities
- Market assessment: critical issues
- Growth drivers for regions and cities
- How are organizations identifying international business and marketing opportunities?
- Market entry and development challenges and opportunities
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Talk Citation
Banerjee, M. (2009, November 30). India as an emerging market [Video file]. In The Business & Management Collection, Henry Stewart Talks. Retrieved December 5, 2024, from https://doi.org/10.69645/UOHQ2518.Export Citation (RIS)