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              Printable Handouts
Navigable Slide Index
- Introduction
 - Agenda
 - Emerging markets (1)
 - Emerging markets (2)
 - India in the BRICs
 - Beyond the McDonald's success story
 - Country/market attractiveness
 - Country/market complexities (1)
 - Country/market complexities (2)
 - Country/market paradoxes - some examples
 - Market assessment - critical issues
 - India: knowing the market topography
 - Growth drivers for regions and cities
 - How to identify marketing opportunities
 - Telecom (1)
 - Telecom (2)
 - Grocery retailing (1)
 - Grocery retailing (2)
 - India: making it work
 - Market entry and development challenges
 - Market entry and development opportunities
 - Concluding comments
 - References cited in this presentation
 - Thank you
 
Topics Covered
- Emerging markets
 - Country/market attractiveness and complexities
 - Market assessment: critical issues
 - Growth drivers for regions and cities
 - How are organizations identifying international business and marketing opportunities?
 - Market entry and development challenges and opportunities
 
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Talk Citation
Banerjee, M. (2009, November 30). India as an emerging market [Video file]. In The Business & Management Collection, Henry Stewart Talks. Retrieved November 4, 2025, from https://doi.org/10.69645/UOHQ2518.Export Citation (RIS)