• View the Talks
• 29 min
  1. Global advertising in the 21st century

  • Dr. Nükhet Vardar
• 49 min
  2. The global marketing imperative

  • Dr. Michael Czinkota
• 31 min
  3. Risk management

  • Mr. Jim Sherlock
• 41 min
  4. Entry mode strategy in global marketing

  • Prof. Svend Hollensen
• 64 min
  5. Exporting

  • Prof. Stan Paliwoda
• 37 min
  6. Export promotion in least developed countries: an overview of programs, challenges and prospects

  • Dr. Habte G. Selassie
• 38 min
  7. Competing in foreign markets: a global perspective on national challenges

  • Dr. Michael McDermott
• 33 min
  8. Cross-boundary marketing: sensitivity to global convergence or global individualism?

  • Prof. Luiz Moutinho
• 30 min
  9. Cross-cultural management: essential insights for international marketers

  • Prof. Nigel Holden
  • Mr. Martin Glisby
• 46 min
  10. Internationalization and SMEs: a practitioner's perspective

  • Dr. Michael McDermott
• 46 min
  11. The internationalization of family and non family-owned SMEs

  • Dr. Dave Crick
• 53 min
  12. Big markets for small companies

  • Prof. Peter Enderwick
• 48 min
  13. Nation branding

  • Dr. Keith Dinnie
• 91 min
  14. Place branding and product-place image effects

  • Dr. Nicolas Papadopoulos
• 53 min
  15. Recent trends in global advertising practice

  • Dr. Nükhet Vardar
• 31 min
  16. Incoterms 2000

  • Mr. Jim Sherlock
• 36 min
  17. International product policy

  • Dr. Lakhdar Boukersi
• 43 min
  18. International branding

  • Prof. T.C. Melewar
  • Dr. Suraksha Gupta
• 20 min
  19. India as an emerging market

  • Dr. Madhumita Banerjee
• 43 min
  20. Impact of Chinese culture on Chinese consumers

  • Dr. Junsong Chen
• 55 min
  21. Brands across the Mekong: a dual case history

  • Dr. Tim Andrews
• 34 min
  22. International marketing planning: adaptation and standardisation

  • Prof. Demetris Vrontis
• 29 min
  23. Globalization and corporate social responsibility

  • Prof. Andrew McAuley

Printable Handouts

PDF

Navigable Slide Index

1. Introduction
2. Purpose and focus
3. Importance of exporting
4. Export structure
5. Export performance
6. Challenges to exporting (1)
7. Challenges to exporting (2)
8. Challenges to exporting (3)
9. New markets in Asia (1)
10. New markets in Asia (2)
11. New markets in Asia (3)
12. Attractions of China and India
13. Challenges of Asian emerging markets
14. Risks
15. Volatility
16. Political risk
17. Economic risk
18. Informational risk
19. Corruption and opacity
20. Relationships vs.markets
21. High levels of competition
22. Market failures
23. Apple in China
24. Entry strategies
25. Exporting assistance (1)
26. Exporting assistance (2)
27. Conclusions (1)
28. Conclusions (2)

Topics Covered

• Assessment of the opportunities and challenges facing smaller countries and firms when doing business in the large emerging markets of Asia
• Importance and challenges of exporting
• Attraction of emerging markets in Asia
• Challenges of doing business in large emerging markets
• Alternative entry strategies
• Exporting assistance

Links

Series:

• Exporting, International and Global Marketing Management

Categories:

• Global Business Management

Talk Citation

Publication History

• Published on November 30, 2009
• Archived on May 28, 2025