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• 29 min
  1. Global advertising in the 21st century

  • Dr. Nükhet Vardar
• 49 min
  2. The global marketing imperative

  • Dr. Michael Czinkota
• 31 min
  3. Risk management

  • Mr. Jim Sherlock
• 41 min
  4. Entry mode strategy in global marketing

  • Prof. Svend Hollensen
• 64 min
  5. Exporting

  • Prof. Stan Paliwoda
• 37 min
  6. Export promotion in least developed countries: an overview of programs, challenges and prospects

  • Dr. Habte G. Selassie
• 38 min
  7. Competing in foreign markets: a global perspective on national challenges

  • Dr. Michael McDermott
• 33 min
  8. Cross-boundary marketing: sensitivity to global convergence or global individualism?

  • Prof. Luiz Moutinho
• 30 min
  9. Cross-cultural management: essential insights for international marketers

  • Prof. Nigel Holden
  • Mr. Martin Glisby
• 46 min
  10. Internationalization and SMEs: a practitioner's perspective

  • Dr. Michael McDermott
• 46 min
  11. The internationalization of family and non family-owned SMEs

  • Dr. Dave Crick
• 53 min
  12. Big markets for small companies

  • Prof. Peter Enderwick
• 48 min
  13. Nation branding

  • Dr. Keith Dinnie
• 91 min
  14. Place branding and product-place image effects

  • Dr. Nicolas Papadopoulos
• 53 min
  15. Recent trends in global advertising practice

  • Dr. Nükhet Vardar
• 31 min
  16. Incoterms 2000

  • Mr. Jim Sherlock
• 36 min
  17. International product policy

  • Dr. Lakhdar Boukersi
• 43 min
  18. International branding

  • Prof. T.C. Melewar
  • Dr. Suraksha Gupta
• 20 min
  19. India as an emerging market

  • Dr. Madhumita Banerjee
• 43 min
  20. Impact of Chinese culture on Chinese consumers

  • Dr. Junsong Chen
• 55 min
  21. Brands across the Mekong: a dual case history

  • Dr. Tim Andrews
• 34 min
  22. International marketing planning: adaptation and standardisation

  • Prof. Demetris Vrontis
• 29 min
  23. Globalization and corporate social responsibility

  • Prof. Andrew McAuley

Printable Handouts

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Navigable Slide Index

1. Introduction
2. Structure of the talk
3. Introduction and background
4. The twin academic perspectives
5. The policy makers' perspective
6. The consultant's perspective (1)
7. The consultant's perspective (2)
8. The challenges facing SMEs
9. Seeking to commence exporting
10. Why begin exporting?
11. The 'push' factors
12. The 'push' factors: internal and external
13. The 'push' factors: positive and negative
14. The 'push' factors: an evaluation
15. The pull factors
16. The pull factors: an evaluation
17. Seeking to identify priority markets
18. Classic symptom of "exportitis" (1)
19. Classic symptom of "exportitis" (2)
20. Classic symptom of "exportitis" (3)
21. "Exportitis": the harsh realities
22. "Exportitis": the medicine
23. Seeking to identify new markets
24. Key questions
25. Learn and move on
26. Potential company responses
27. Seeking to address specific problems
28. Unraveling past mistakes
29. Seeking to globalize rapidly: "born-global"
30. "Born global"
31. General issues
32. Lack of focus: the critical issue
33. Becoming focused
34. Lack of focus: the causes and results (1)
35. Lack of focus: the causes and results (2)
36. Concluding remarks

Topics Covered

• Internationalization: the twin academic perspectives
• The policy maker's perspective
• The consultant's perspective
• The challenges facing SMEs
• Why begin exporting?
• The 'push' and 'pull' factors
• Seeking to identify priority markets
• Exportitis
• Identifying new markets to compensate for declining sales in the traditional markets
• Addressing specific problems in markets of high strategic importance
• Born global
• Lack of focus

Links

Series:

• Exporting, International and Global Marketing Management

Categories:

• Global Business Management

Talk Citation

Publication History

• Published on November 30, 2009