• View the Talks
• 29 min
  1. Global advertising in the 21st century

  • Dr. Nükhet Vardar
• 49 min
  2. The global marketing imperative

  • Dr. Michael Czinkota
• 31 min
  3. Risk management

  • Mr. Jim Sherlock
• 41 min
  4. Entry mode strategy in global marketing

  • Prof. Svend Hollensen
• 64 min
  5. Exporting

  • Prof. Stan Paliwoda
• 37 min
  6. Export promotion in least developed countries: an overview of programs, challenges and prospects

  • Dr. Habte G. Selassie
• 38 min
  7. Competing in foreign markets: a global perspective on national challenges

  • Dr. Michael McDermott
• 33 min
  8. Cross-boundary marketing: sensitivity to global convergence or global individualism?

  • Prof. Luiz Moutinho
• 30 min
  9. Cross-cultural management: essential insights for international marketers

  • Prof. Nigel Holden
  • Mr. Martin Glisby
• 46 min
  10. Internationalization and SMEs: a practitioner's perspective

  • Dr. Michael McDermott
• 46 min
  11. The internationalization of family and non family-owned SMEs

  • Dr. Dave Crick
• 53 min
  12. Big markets for small companies

  • Prof. Peter Enderwick
• 48 min
  13. Nation branding

  • Dr. Keith Dinnie
• 91 min
  14. Place branding and product-place image effects

  • Dr. Nicolas Papadopoulos
• 53 min
  15. Recent trends in global advertising practice

  • Dr. Nükhet Vardar
• 31 min
  16. Incoterms 2000

  • Mr. Jim Sherlock
• 36 min
  17. International product policy

  • Dr. Lakhdar Boukersi
• 43 min
  18. International branding

  • Prof. T.C. Melewar
  • Dr. Suraksha Gupta
• 20 min
  19. India as an emerging market

  • Dr. Madhumita Banerjee
• 43 min
  20. Impact of Chinese culture on Chinese consumers

  • Dr. Junsong Chen
• 55 min
  21. Brands across the Mekong: a dual case history

  • Dr. Tim Andrews
• 34 min
  22. International marketing planning: adaptation and standardisation

  • Prof. Demetris Vrontis
• 29 min
  23. Globalization and corporate social responsibility

  • Prof. Andrew McAuley

Printable Handouts

PDF

Navigable Slide Index

1. Introduction
2. Objectives
3. Country of origin effect
4. CoO and corporate strategies
5. CoO and internationalisation
6. Developing a classification of CoO
7. Country of origin - typology (1)
8. The macro-micro relationship
9. World class company: manufacturer and marketer
10. World class manufacturing company
11. World class marketing company
12. World class company
13. Country of origin effect and costs (1)
14. Country of origin effect and generic strategy
15. Country of origin effect and costs (2)
16. The impact of economic development
17. Country of origin - summary
18. Country of origin - typology (2)
19. Resource-poor undeveloped markets
20. Marketing implications (1)
21. Resource-rich undeveloped markets
22. Marketing implications (2)
23. Key skills requirements for undeveloped markets
24. Emerging economies - phase I
25. Emerging economies - phase II
26. Emerging economies - product policy
27. Phase I - distribution, promotion and pricing
28. Phase II - distribution, promotion and pricing
29. Key skills requirements for emerging markets
30. Developed country economies
31. CoO and international marketing challenges
32. Meeting the challenge

Topics Covered

• International marketing challenges and the national dimension
• The domestic environment
• Country of origin typology
• International marketing challenges: the macro and micro relationship
• The world class company
• The impact of economic development
• Resource-poor undeveloped markets
• Resource-rich undeveloped markets
• Emerging economies
• Developed country economies
• Country of origin and impact upon international marketing challenges

Links

Series:

• Exporting, International and Global Marketing Management

Categories:

• Global Business Management

Talk Citation

Publication History

• Published on December 15, 2009