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1. Introduction
2. The change in world trade
3. Is this growth real?
4. Changes in world GDP
5. The effect of domestic growth on trade growth
6. Key benefits from trade increase - macro
7. Key benefits (micro) - economies of scale
8. Key benefits - profitability
9. Key benefits - return on assets
10. Key benefits - wages and employment longevity
11. Trade growth effects
12. Changing power of governments
13. The administrative shelter
14. Introduction of new regulations
15. Government activities on labeling
16. Change in competition - information technology
17. Change in competition - presence in all markets
18. Change in competition - best in class project
19. Best in class - compensation by leadership
20. Change in competition - targeting
21. Change in competition - collaborations
22. Change in competition - exchange rate shifts
23. The effects of change in world marketing
24. From ownership to use
25. Process thinking
26. Thank you

Topics Covered

• Trade growth
• Key benefits
• Changing power of governments
• Introduction to new rules of regulation
• New rules of competition
• Only best in class projects
• New meaning of targeting
• Focus on process thinking

Links

Series:

• Exporting, International and Global Marketing Management

Categories:

• Global Business Management
• Marketing & Sales

Talk Citation

Publication History

• Published on December 10, 2009
• Archived on May 28, 2025