TY - ADVS TI - The global marketing imperative AU - Czinkota, Michael A2 - Paliwoda, Stan PY - 2009 DA - 2009/12/10 UR - https://hstalks.com/bm/1507/ AB - Trade growth, Key benefits, Changing power of governments, Introduction to new rules of regulation, New rules of competition, Only best in class projects, New meaning of targeting, Focus on process thinking DB - The Business & Management Collection SN - 2059-7177 ID - 2316 PB - Henry Stewart Talks ER -