• Concepts and Insights
• 23 min
  1. What will consumers pay more for? Luxury markets and premium pricing

  • Dr. Ian Yeoman
• 61 min
  2. How do consumers perceive value and price: understanding value-based pricing

  • Prof. Irene Ng
• 42 min
  3. Does the consumer trust you?

  • Ms. Una McMahon-Beattie
• 29 min
  4. Search-based advertising and revenue management

  • Dr. Özgür Özlük
• 24 min
  5. Low cost worlds and the airline industry

  • Dr. Laurie Garrow
  • Ms. Stacey Mumbower
• 51 min
  6. Pricing and revenue optimization: maximizing staff effectiveness

  • Dr. Warren Lieberman
• 28 min
  7. Fencing in the practice of revenue management

  • Dr. Michael Zhang
• 42 min
  8. Revenue management and air cargo

  • Ms. Gina Morello
• 28 min
  9. Era of convergence in revenue management

  • Mr. Ramesh Venkat
• 18 min
  10. Online travel data: A goldmine of new opportunities

  • Dr. Laurie Garrow
  • Ms. Brittany Luken
• 52 min
  11. Global distribution capabilities, origin destination control and dynamic pricing

  • Dr. Karl Isler
• How Pricing and Revenue Management Works
• 40 min
  12. Practical pricing for the hotel industry

  • Dr. Warren Lieberman
• 48 min
  13. Practical pricing and the airline industry

  • Dr. Stefan Poelt
• 59 min
  14. Setting optimal rents for apartment firms

  • Dr. Jian Wang
• 25 min
  15. Practical pricing and the restaurant industry

  • Prof. Sunmee Choi
• 57 min
  16. Forecasting and control

  • Prof. Robert Raeside
• 27 min
  17. B2B price optimization analytics

  • Dr. Jon Higbie
• 45 min
  18. Practical pricing and the car park

  • Dr. José Guadix

Printable Handouts

PDF

Navigable Slide Index

1. Introduction
2. Talk structure
3. Importance
4. Profit vs. load factor
5. Need to predict the future
6. The trend illusion
7. Problem of time series prediction
8. Time series
9. Overview of methods
10. Holt's method - example
11. Seasonal demand for rooms
12. Method selection
13. Extrapolative methods
14. Judgmental forecasting
15. Cross impact matrices
16. Common biases
17. Improving forecasts
18. Forecasting steps
19. Limits to forecasting
20. International institute of forecasters
21. Principles of forecasting
22. Improving forecasts: the forecasting canon
23. Monitoring
24. Asymmetric errors
25. Control - individual chart
26. Control - CuSum
27. Feedback systems
28. Challenges
29. References

Topics Covered

• Profit versus load factor
• Need to predict the future
• The trend illusion
• Overview of methods
• Method selection
• Judgmental forecasting
• Cross impact matrices
• Common biases
• Forecasting steps
• Limits to forecasting
• Improving forecasts
• Monitoring
• Control
• Feedback systems
• Challenges

Links

Series:

• Practical Pricing and Revenue Management

Categories:

• Finance, Accounting & Economics

Talk Citation

Publication History

• Published on October 28, 2009