• Concepts and Insights
• 23 min
  1. What will consumers pay more for? Luxury markets and premium pricing

  • Dr. Ian Yeoman
• 61 min
  2. How do consumers perceive value and price: understanding value-based pricing

  • Prof. Irene Ng
• 42 min
  3. Does the consumer trust you?

  • Ms. Una McMahon-Beattie
• 29 min
  4. Search-based advertising and revenue management

  • Dr. Özgür Özlük
• 24 min
  5. Low cost worlds and the airline industry

  • Dr. Laurie Garrow
  • Ms. Stacey Mumbower
• 51 min
  6. Pricing and revenue optimization: maximizing staff effectiveness

  • Dr. Warren Lieberman
• 28 min
  7. Fencing in the practice of revenue management

  • Dr. Michael Zhang
• 42 min
  8. Revenue management and air cargo

  • Ms. Gina Morello
• 28 min
  9. Era of convergence in revenue management

  • Mr. Ramesh Venkat
• 18 min
  10. Online travel data: A goldmine of new opportunities

  • Dr. Laurie Garrow
  • Ms. Brittany Luken
• 52 min
  11. Global distribution capabilities, origin destination control and dynamic pricing

  • Dr. Karl Isler
• How Pricing and Revenue Management Works
• 40 min
  12. Practical pricing for the hotel industry

  • Dr. Warren Lieberman
• 48 min
  13. Practical pricing and the airline industry

  • Dr. Stefan Poelt
• 59 min
  14. Setting optimal rents for apartment firms

  • Dr. Jian Wang
• 25 min
  15. Practical pricing and the restaurant industry

  • Prof. Sunmee Choi
• 57 min
  16. Forecasting and control

  • Prof. Robert Raeside
• 27 min
  17. B2B price optimization analytics

  • Dr. Jon Higbie
• 45 min
  18. Practical pricing and the car park

  • Dr. José Guadix

Printable Handouts

PDF

Navigable Slide Index

1. Introduction
2. Talk outline
3. Price discrimination
4. Price discrimination (PD) toy example
5. PD can increase efficiency
6. PD and information
7. PD in traditional airline pricing
8. PD in the airline network
9. PD creats opprtunity costs
10. Traditional distribution
11. GDS distribution schematically
12. OD availability
13. Seamless availability
14. Traditional distribution of fares
15. Traditional distribution of availability
16. Internet distribution
17. Airline website distribution
18. Reaction of traditional carriers
19. Integrating pricing and revenue management
20. The new control mechanism
21. Real time dynamic pricing via GDS
22. Advantages
23. GDS improvements for dynamic pricing
24. Example of a problem
25. Married segment logic (MSL)
26. Journey data (JD)
27. Combination of MSL and JD
28. Point of sale and point of commencement
29. Round-trips and one-ways
30. Round-trip availability and one-way fares
31. Are booking classes a necessary evil?
32. Conclusion

Topics Covered

• Price discrimination
• Traditional distribution
• Origin destination availability
• Traditional distribution of fares
• Internet distribution
• Reaction to traditional carriers
• Integrated pricing and revenue management
• The new control mechanism
• Real time dynamic pricing via global distribution
• Global distribution improvements for dynamic pricing
• Point of sale and point of commencement
• Round trips and one-ways
• Are booking classes a necessary evil?

Links

Series:

• Practical Pricing and Revenue Management

Categories:

• Global Business Management
• Technology & Operations

Talk Citation

Publication History

• Published on October 28, 2009
• Archived on May 28, 2025