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About Business Basics
Business Basics are AI-generated explanations prepared with access to the complete collection, human-reviewed prior to publication. Short and simple, covering business fundamentals.
Topics Covered
- Behavioral Economics Basics
- Cognitive Biases & Heuristics
- Key Concepts: Anchoring, Loss Aversion
- Stock Market Impact & Anomalies
- Policy & Business Applications
- Emotions' Influence on Decisions
Talk Citation
(2025, November 30). Behavioral economics [Video file]. In The Business & Management Collection, Henry Stewart Talks. Retrieved December 4, 2025, from https://doi.org/10.69645/BUEF7310.Export Citation (RIS)
Publication History
- Published on November 30, 2025
Transcript
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0:00
Welcome. We'll explore
behavioral economics,
a field at the
intersection of economics,
psychology, and
decision science.
While traditional
economic theory
assumes individuals
are rational agents.
Maximizing utility, real
world observations show
our decisions often diverge from
rationality due to
cognitive biases,
limited information, and
emotional influences.
Pioneers like
Karaman and Tversky
highlighted systematic
departures from rationality,
introducing concepts
like heuristics,
biases, and framing effects.
Behavioral economics aims to
understand and map
these deviations,
providing a more accurate view
of human behavior in markets,
negotiations, and daily choices.
Let's consider the
psychological mechanisms
behind economic decisions.
People often rely on mental
shortcuts or heuristics,
which save time, but can
introduce predictable errors.
For example, the
anchoring effect causes
individuals to focus too
much on an initial
piece of information,
often leading to sub
optimal outcomes.
Loss aversion means we hate
losing more than we
value equivalent gain,
which explains the
reluctance to sell
losing stocks or the
endowment effect.
Over confidence and
confirmation bias
also distort investment choices,
impacting stock trading
and even markets,
amplifying booms and busts.
Behavioral economics is
especially useful for analyzing
market phenomena that
classical theory
cannot fully explain.
In the stock market,