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Printable Handouts
Navigable Slide Index
- Introduction
- Offline: trainer
- Online: Beth's blog
- Defining social media
- Social media is powered by many tools
- Many social media tools available
- Don't start with the tools
- How are new things and technology accepted
- Social media requires a different way of working
- Geoffrey Moore's technology adoption curve
- Educating your organization
- Social media workshop at board retreat
- People's comments on twitter
- Keep calm and carry on
- Social media adoption in your organization
- Rule of thirds
- Social media supports your internet strategy
- NTEN example
- Listen first
- Social media strategy
- Listening to people in their natural environment
- Be an expert user of these listening tools
- What is RSS?
- What is a RSS reader?
- Google alerts
- Technorati
- Do you think twitter is pointless?
- Twitter search
- Build relationships with influencers
- Think differently
- Hunger action
- Twitter and Tyson Hunger Relief
- Make it easy to remix your content
- No instant gratification
- National wildlife federation example
- Use metrics to find what works and what doesn't
- A list of metrics
- Unique blog readers
- Absolute unique visitor function
- Beth's blog: how nonprofits can use social media
- The new results for the Google search "Beth"
- Engagement
- aideRSS
- Cost
- Value
- The value of improved search engine results
- The value of being quoted in magazines
- Increased and more efficient inquiries for service
- Raising money for Cambodian orphans
- There are also intangible benefits
- Summary of principles
- Concluding remarks
Topics Covered
- The conversation
- Don't start with the tools
- Social media supports your internet strategy
- Listening to supporters in their natural environment
- Build relationships with influencers
- Use metrics to discover what works and what doesn't
- Engagement
- Cost and value
Talk Citation
Kanter, B. (2009, September 29). Social media and nonprofits: 8 principles for success [Video file]. In The Business & Management Collection, Henry Stewart Talks. Retrieved December 3, 2024, from https://doi.org/10.69645/QVNW7017.Export Citation (RIS)