Share these talks and lectures with your colleagues
Invite colleaguesWe noted you are experiencing viewing problems
-
Check with your IT department that JWPlatform, JWPlayer and Amazon AWS & CloudFront are not being blocked by your network. The relevant domains are *.jwplatform.com, *.jwpsrv.com, *.jwpcdn.com, jwpltx.com, jwpsrv.a.ssl.fastly.net, *.amazonaws.com and *.cloudfront.net. The relevant ports are 80 and 443.
-
Check the following talk links to see which ones work correctly:
Auto Mode
HTTP Progressive Download Send us your results from the above test links at access@hstalks.com and we will contact you with further advice on troubleshooting your viewing problems. -
No luck yet? More tips for troubleshooting viewing issues
-
Contact HST Support access@hstalks.com
-
Please review our troubleshooting guide for tips and advice on resolving your viewing problems.
-
For additional help, please don't hesitate to contact HST support access@hstalks.com
We hope you have enjoyed this limited-length demo
This is a limited length demo talk; you may
login or
review methods of
obtaining more access.
Printable Handouts
Navigable Slide Index
- Introduction
- Small is the new big
- The mission
- Marketing today
- B2B is no different than B2C
- The product is the star
- Case study: Bombardier
- The unique selling feature planes and trains
- The Bombardier campaign - concept highlight
- The Bombardier success
- Bombardier creative messaging
- Case study: Land Rover Canada - LR3 launch
- Land Rover - concept highlight
- Land Rover - success: integrating the brand
- Land Rover - success: interactive branding (1)
- Land Rover - success: interactive branding (2)
- Location location location
- Case study: Luminato
- Vichy Luminato - concept highlight (1)
- Vichy Luminato - concept highlight (2)
- Vichy Luminato - success: mobile marketing
- Vichy Luminato - unique brand experience
- Case study: Telus Grand Prix F1
- Telus Grand Prix F1 - concept highlight
- Breakfast on the track
- Telus Grand prix F1 - success
- Telus Grand prix F1 - unique experience (1)
- Telus Grand prix F1 - unique experience (2)
- Case study: Telus Skins game
- Telus Skin game - concept highlight
- The hospitality tent
- Telus Skin game success
- The ninth hole Telus museum
- Creating a natural environment
- Completing the experience
- “O.C.E.”
- Obsessive compulsive execution
- The President's Cup PGA golf tournament
- Creating a Bombardier museum
- The Bombardier headquarters
- Bombardier aircrafts and models display
- Creating an unforgettable experience
- Taking care of every detail
- Every event we produce relies on technology
- Internal innovation
- E-vite
- Internet based destination management solution
- Campaign-centric micro-site or intranet
- CRM: database management program
- Added value
- Added value: GM transportation fleet (1)
- Added value: GM transportation fleet (2)
- Added value: Dell powered business centre
- Added value: Herman Miller design furniture
- Added value: Ray-Ban aviator sunglasses
- Added value: Adidas golf uniforms
- We are all about relationships (1)
- We are all about relationships (2)
- We are all about relationships (3)
- We are all about relationships (4)
- In conclusion
Topics Covered
- Small is the new big
- The product is the star
- Location, location, location
- Obsessive compulsive execution
- Internal innovation
- Added value
- Relationships
Talk Citation
Singer, J. (2009, July 30). Branding the experience, experiencing the brand [Video file]. In The Business & Management Collection, Henry Stewart Talks. Retrieved December 14, 2024, from https://doi.org/10.69645/XNOK6824.Export Citation (RIS)