Printable Handouts

PDF

Navigable Slide Index

1. Introduction
2. Small is the new big
3. The mission
4. Marketing today
5. B2B is no different than B2C
6. The product is the star
7. Case study: Bombardier
8. The unique selling feature planes and trains
9. The Bombardier campaign - concept highlight
10. The Bombardier success
11. Bombardier creative messaging
12. Case study: Land Rover Canada - LR3 launch
13. Land Rover - concept highlight
14. Land Rover - success: integrating the brand
15. Land Rover - success: interactive branding (1)
16. Land Rover - success: interactive branding (2)
17. Location location location
18. Case study: Luminato
19. Vichy Luminato - concept highlight (1)
20. Vichy Luminato - concept highlight (2)
21. Vichy Luminato - success: mobile marketing
22. Vichy Luminato - unique brand experience
23. Case study: Telus Grand Prix F1
24. Telus Grand Prix F1 - concept highlight
25. Breakfast on the track
26. Telus Grand prix F1 - success
27. Telus Grand prix F1 - unique experience (1)
28. Telus Grand prix F1 - unique experience (2)
29. Case study: Telus Skins game
30. Telus Skin game - concept highlight
31. The hospitality tent
32. Telus Skin game success
33. The ninth hole Telus museum
34. Creating a natural environment
35. Completing the experience
36. “O.C.E.”
37. Obsessive compulsive execution
38. The President's Cup PGA golf tournament
39. Creating a Bombardier museum
40. The Bombardier headquarters
41. Bombardier aircrafts and models display
42. Creating an unforgettable experience
43. Taking care of every detail
44. Every event we produce relies on technology
45. Internal innovation
46. E-vite
47. Internet based destination management solution
48. Campaign-centric micro-site or intranet
49. CRM: database management program
50. Added value
51. Added value: GM transportation fleet (1)
52. Added value: GM transportation fleet (2)
53. Added value: Dell powered business centre
54. Added value: Herman Miller design furniture
55. Added value: Ray-Ban aviator sunglasses
56. Added value: Adidas golf uniforms
57. We are all about relationships (1)
58. We are all about relationships (2)
59. We are all about relationships (3)
60. We are all about relationships (4)
61. In conclusion

Topics Covered

• Small is the new big
• The product is the star
• Location, location, location
• Obsessive compulsive execution
• Internal innovation
• Added value
• Relationships

Links

Series:

• Experiential Marketing

Categories:

• Marketing & Sales

Talk Citation

Publication History

• Published on July 30, 2009