• View the Talks
• 49 min
  1. Technology

  • Mr. David Polinchok
• 48 min
  2. Brands and play

  • Mr. Sean MacPhedran
• 32 min
  3. Brand new experience: the emergent marketplace

  • Mr. Max Lenderman
• 39 min
  4. Creative ideation

  • Mr. Lee Parkinson
• 49 min
  5. From mass to my

  • Mr. Tony Chapman
• 40 min
  6. The good, the bad and the ugly of cause marketing

  • Mr. Drew Neisser
• 26 min
  7. Branding the experience, experiencing the brand

  • Mr. Jonathan Singer

Printable Handouts

PDF

Navigable Slide Index

1. Introduction
2. Experiential marketing: setting the scene
3. The cracks are showing
4. Fragmenting
5. Shifting sands
6. Shifting with the sands
7. The 'new consumer': A demographic view
8. The 'new consumer': psychographics
9. What is experiential marketing ?
10. The oldest, 'new' discipline?
11. A definition of experiential marketing
12. Storytelling?
13. Channels, disciplines and distribution issues
14. Creating an experience
15. What is an 'experience'?
16. Experiential marketing - creative ideation
17. Experiential marketing - beyond the 'creative'
18. Product/service related case studies
19. Year zero - Nine Inch Nails
20. Year zero video clip
21. Push the button - Telecom New Zealand
22. Push the button video clip
23. The ultimate time capsule competition
24. Social issues related case studies
25. Clean start - Tide
26. Clean start video clip
27. Lead India - the Times of India
28. Lead India video clip
29. Summary
30. Thank you

Topics Covered

• Setting the scene
• Welcome to the world of the 'new consumer'- A definition of experiential marketing
• Creating an experience
• In terms of marketing, what is 'experience'?
• Creative ideation
• Beyond the 'creative'

Links

Series:

• Experiential Marketing

Categories:

• Marketing & Sales

Talk Citation

Publication History

• Published on July 30, 2009