• View the Talks
• 36 min
  1. New Challenges in Airport Business

  • Mr. Ian Lowden
• 34 min
  2. Airport branding

  • Mr. Jim Rudolph
• 41 min
  3. How to market a regional airport?

  • Mr. Marc Watkins
• 21 min
  4. Airline marketing

  • Mr. Bernard Lavelle
• 39 min
  5. Air cargo: the neglected area

  • Dr. Rafael Echevarne
• Archived Lectures *These may not cover the latest advances in the field
• 35 min
  6. Understanding the current market for airline services at airports

  • Ms. Louise Congdon
• 55 min
  7. Establishing a contemporary airport route development strategy

  • Mr. John Weatherill
• 18 min
  8. Modern marketing strategy at US airports

  • Dr. William Rankin
• 51 min
  9. Marketing airports to facilitate the development of tourism

  • Dr. Nigel Halpern

Printable Handouts

PDF

Navigable Slide Index

1. Introduction
2. Decision making in marketing
3. Strategic marketing plan factors
4. Identify the SWOT issues
5. Model for US airport strategic marketing planning
6. Management objectives
7. Management questions
8. Marketing model: Waco Regional Airport
9. History and background
10. Mission statement
11. Values
12. Vision statement
13. Goals
14. Problem statement
15. Strengths, weaknesses, opportunities and threats
16. Strength
17. Weaknesses
18. Opportunities
19. Threats
20. Strategy considerations
21. Concluding remarks
22. References

Topics Covered

• Decision-making in marketing
• Strategic marketing plan factors
• Management objectives and questions
• Waco Regional Airport case study: goals, strengths, weaknesses, opportunities, strategy considerations

Links

Series:

• Airport Marketing

Categories:

• Marketing & Sales
• Strategy

Talk Citation

Publication History

• Published on June 30, 2009
• Archived on April 4, 2022