• Archived Lectures *These may not cover the latest advances in the field
• 36 min
  1. Mobile advertising for the masses

  • Ms. Peggy Salz
• 46 min
  2. Engaging willing consumers: international cases and trends

  • Mr. Harald Neidhardt
• 43 min
  3. Building brands through mobile-enhanced communities

  • Dr. Alex Wang
• 34 min
  4. Convergence of media and mobile: the power of mobile marketing and the maturing mobile channel

  • Mr. Michael Becker
• 73 min
  5. Building permission-based relationships: new methods for gaining opt-in

  • Mr. Michael Hanley
  • Mr. Gerry Christensen
  • Ms. Diane Strahan
  • Mr. Chris Torbit
  • Mr. James Darcey
  • Dr. G.D. Ramkumar
• 46 min
  6. Technology convergence: the evolving mobile phone

  • Dr. Ramin Vatanparast
• 41 min
  7. Mobile marketing best practices

  • Ms. Laura Marriott
• 27 min
  8. Mobile research in marketing

  • Dr. Hairong Li
• 38 min
  9. The mobile future: how new technologies will drive success in mobile marketing

  • Mr. Doug Busk
• 27 min
  10. Proximity marketing: background and best practices

  • Mr. Saul Kato
• 37 min
  11. Making search work for the mobile ecosystem

  • Ms. Phyllis Reuther

Printable Handouts

PDF

Navigable Slide Index

1. Introduction
2. History of computer systems
3. Disruption in mobile markets
4. Mobile market data
5. iPhone
6. Mobile market: smartphones
7. Mobile advertising: $11-19bn in 2011
8. A drop in the Telco's bucket
9. Mobile ecosystem (1)
10. Mobile ecosystem (2)
11. Opening thoughts
12. Fragmentation rules mobile
13. Fragmented mobile messages
14. Goodbye the 4 P's and hello the 4 E's
15. Mobile natives and digital migrants
16. Mobile is weaved into our lives
17. Call to action to mobile marketers
18. Mobile media promises
19. Are we there yet?
20. International case studies
21. Case study: Blyk
22. Blyk - ad funded MVNO
23. Blyk
24. Blyk messaging
25. Impressive results
26. Blyk in context
27. Case study: Nike
28. Outdoor integration
29. Outdoor innovation
30. Provide value and integration
31. Mobile rich media content
32. Entertainment
33. Case studies: other
34. Buzzd: Smirnoff nightlife guide
35. WHAM: Peroni
36. WHAM: 3
37. New York Times
38. Reuters: Hyundai
39. Millennial media: Warner Bros.
40. Millennial media: Ford
41. Ad-enabling voice calls
42. Case study: China
43. China: online vs. mobile media
44. Mobile interstitial ad
45. Exclusive publisher partner - 3G.CN
46. Mobile viral marketing
47. Introducing Smaato (1)
48. Introducing Smaato (2)
49. SOMA - open mobile ad-server
50. More mobile market data
51. Smartphones on the rise
52. Smarter phones drive mobile internet
53. Ad sizing still to coalesce around MMA specs
54. Diversity of graphical ad dimensions
55. Mobile content companies seek to drive traffic
56. Impressions as mobile currency
57. Impressive iPhone data
58. Quarterly smartphone sales by OS vendor
59. Contact details

Topics Covered

• Disruption in mobile markets
• Mobile market data
• Mobile ecosystem
• Fragmentation rules mobile
• The 4 E's
• Messaging
• Outdoor integration and innovation
• Mobile rich media content
• China case study
• Mobile viral marketing
• Smartphones on the rise

Links

Series:

• Mobile Marketing

Categories:

• Marketing & Sales

Talk Citation

Publication History

• Published on April 8, 2009
• Archived on April 11, 2022