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2. Options for segmenting the mature consumer
- Ms. Sarah Robson
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3. Haggar: making things right
- Mr. Stephen Croncota
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4. The web and the 50-plus
- Mr. Dick Stroud
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5. Researching the older consumer
- Ms. Janet Kiddle
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6. How the older market is evolving internationally
- Mr. Dick Stroud
- Ms. Gill Walker
- Mr. Chuck Nyren
- Mr. Arjan in’t Veld
Printable Handouts
Navigable Slide Index
- Introduction
- Outline of the talk
- Age and internet use
- Who uses the internet the most?
- Facts from the UK
- Importance of socio economic group
- Time spent online
- Determinants of internet use
- Why the 70 plus are different
- Age and internet use - conclusion
- Web 2.0 - architecture (1)
- Web 2.0
- Web 2.0 - architecture (2)
- Sophistications of Web 2.0
- Physiological ageing matters
- Cognitive ageing effect - an illustration
- Why processing a web page takes longer?
- Web 2.0 architecture is age sensitive
- Web 2.0 applications
- Web 2.0: What can the user do with the Web site?
- Web 2.0 applications: 3 common factors
- Web video and social networking
- Social networking examples
- Brief but amazing history - characteristics (1)
- Brief but amazing history - characteristics (2)
- Age distribution of users (UK)
- Rapidly changing demographic profile
- Web 2.0 applications - web video
- Enabling technologies
- Why video?
- Viral advertising
- Testimonials
- Dedicated "older" websites
- How to
- Tackling difficult subjects
- Web video revolution has just begun
- The numbers are staggering
- Being watched by all ages
- Age is a poor predictor of Web 2.0 usage
- Importance to marketers
- Age silo and age neutral
- Gender matters
- Male/female clicks Microsoft adCenter
- Importance to marketers - conclusion
- The future
- The real impact is yet to come
- Amount of video traffic in the future
- High definition
- The video option
- Collapse of the walled garden
- Breaking down the social networks walls
- Social networking as a commodity application (1)
- Social networking as a commodity application (2)
- moving into universal search
- So what (1)
- So what (2)
- Rules for successful marketing using digital media
- Thanks for listening
Topics Covered
- Age and internet use
- Web 2.0 architecture
- Physiological ageing matters
- Web 2.0 applications
- Age distribution of users
- Enabling technologies
- Importance to marketers
- The future
Talk Citation
Stroud, D. (2009, March 31). The web and the 50-plus [Video file]. In The Business & Management Collection, Henry Stewart Talks. Retrieved September 1, 2024, from https://doi.org/10.69645/IKVC9051.Export Citation (RIS)