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1. Introduction
2. The Boomer Man: Positioned Where the Growth is
3. Boomer Man and Clothing Advertising
4. Boomer Man has been Ignored by Current Agenda
5. Haggar's Previous Advertising Targeted Young Men
6. The Stand-up, Straight-up Baby Boomer Guy
7. New Learning: the Haggar Man
8. A Man Defined Through Work
9. Gaining the Boomer's Trust and Confidence
10. A Brand in Sync with his Values
11. Baby Boomers - Customer's Characteristics
12. A Product which Answers the Customer's Needs
13. The Promise of Q
14. Haggar Clothes are Made with Better Parts (1)
15. Haggar Clothes are Made with Better Parts (2)
16. Haggar Clothes are Made with Better Parts (3)
17. Better Parts - Signage in Stores
18. Better Parts Signage - In-Store Presentation
19. Advertising Campaign - Making Things Right
20. TV Commercials
21. Consumer Responses
22. Web Viewings of the TV Ads
23. The Wall Street Journal- Haggar's Campaign Story
24. Your World with Neil Cavuto
25. Haggar's TV Ads are Distinctive and Memorable
26. Outdoor Advertising
27. Print Advertising (1)
28. Print Advertising (2)
29. Print Advertising (3)
30. Print Advertising (4)
31. In-Store Imagery - Men at Work (1)
32. In-Store Imagery - Men at Work (2)
33. A Gentlemen's Disagreement (1)
34. A Gentlemen's Disagreement (2)
35. Haggar on the Best Damn Sports Show
36. See the Clothes in Action (1)
37. See the Clothes in Action (2)
38. Breaking Through to Boomer Men
39. Our Ads are Changing Perceptions of Haggar
40. The Ads Increase Commitment to the Brand
41. Haggar in the DNR Mega Brands
42. DNR Power 100
43. 2008 Retailer Awards
44. Haggar Today
45. Campaign Results
46. Haggar's Vision
47. The Haggar Brand - Conclusion

Topics Covered

• The boomer man
• Gaining the boomer's trust and confidence
• TV commercials
• Breaking through
• Changing perceptions
• Haggar today
• Campaign results

Links

Series:

• Marketing to the Older Consumer

Categories:

• Marketing & Sales

Talk Citation

Publication History

• Published on March 31, 2009