• View the Talks
• 57 min
  1. The 50-plus market: the importance of demographics and geodemographics

  • Mr. John Rae
• 16 min
  2. Options for segmenting the mature consumer

  • Ms. Sarah Robson
• 39 min
  3. Haggar: making things right

  • Mr. Stephen Croncota
• 29 min
  4. The web and the 50-plus

  • Mr. Dick Stroud
• 36 min
  5. Researching the older consumer

  • Ms. Janet Kiddle
• 70 min
  6. How the older market is evolving internationally

  • Mr. Dick Stroud
  • Ms. Gill Walker
  • Mr. Chuck Nyren
  • Mr. Arjan in’t Veld

Printable Handouts

PDF

Navigable Slide Index

1. Introduction
2. Purpose of this section
3. Introductory statistics on the 50 plus market
4. The UK population, 2006
5. Demographic change 1991 to 2001
6. Sub regional distribution of population aged over 50
7. Age profile of ethnic groups
8. Educational qualifications
9. Public's image about the 50+ population
10. What people are forgetting
11. Spending power of the 50 plus
12. Over 50's have lower housing costs
13. Proportion of income spent on housing
14. Households with no housing costs
15. Economic hardships - background
16. Response to economic hardships
17. Debt compared to incomes
18. Spending power in different sectors
19. Sectors where spend declines with age
20. Sectors where age is less significant
21. Can't find the items that you want to buy?
22. Leisure activities
23. Preferred use of spare time
24. Online shopping in the 50+ population
25. Age may change leisure spending
26. Spend on major equipment for outdoor recreation
27. Segmenting the 50 plus market
28. The future of the 50 plus market
29. Expected further number of years of life
30. Live expectancy by social class
31. Long term growth of the 50 plus market
32. Regional variation in the 50 plus market
33. Sub regional changes - 20 year forecast
34. Summary - the 50+ market

Topics Covered

• Introductory statistics on the 50-plus market
• Demographic changes 1991 to 2001
• Spending power of the 50-plus
• Preferred use of spare time
• Segmenting the 50-plus market
• The future of the 50-plus market

Links

Series:

• Marketing to the Older Consumer

Categories:

• Marketing & Sales

Talk Citation

Publication History

• Published on March 31, 2009