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1. The scope and nature of retail marketing
- Prof. Steve Burt
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2. Understanding the retail customer
- Mr. Jonathan Banks
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3. Managing retail customer relationships
- Prof. Merlin Stone
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4. The retailer as a brand
- Mr. Clive Woodger
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5. Evaluating retail locations
- Dr. David Rogers
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6. Retail advertising and promotion
- Dr. Ian Phau
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7. Retailer-supplier relationships
- Prof. John Fernie
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8. The Nordstrom way to customer service excellence
- Mr. Robert Spector
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9. India: retail and consumer
- Mr. Arvind Singhal
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10. Multichannel challenges for retail marketers
- Dr. Jonathan Reynolds
Printable Handouts
Navigable Slide Index
- Introduction
- Retailer-supplier relationships - highly topical issue
- Evolution of retailer- supplier relationships (1)
- Sainsbury's fulfillment factories
- Evolution of retailer- supplier relationships (2)
- Private label share by country
- Private label shares in eight European markets
- Internationalisation of retail business (1)
- International food supply chains
- Internationalisation of retail business (2)
- The international non food supply chain
- Retailers demand greater efficiency from suppliers
- Theoretical context
- Porter's value chain
- Resource-based perspective
- Core competencies
- QR, ECR and CPFR
- Partnerships and quick response
- QR in Japan vis-a-vis the U.S. model
- Partnership and ECR
- Potential "quick wins"
- ECR concepts
- ECR Objectives
- Problems with ECR
- ECR conceptual model
- CPFR
- Successful?
- Traditional or multi-functional relationships
- Current and target relationships
- Future challenges
- Li & Fung
- Ethical issues
- Primark protesters
- Sweat, lies and tee shirts
Topics Covered
- Evolution of retailer-supplier relationships
- International food supply chains
- International non food supply chains
- Theoretical context
- Porter's value chain
- Resource based perspective
- QR, ECR and CPFR
- Future challenges
- Ethical issues
Talk Citation
Fernie, J. (2009, February 25). Retailer-supplier relationships [Video file]. In The Business & Management Collection, Henry Stewart Talks. Retrieved October 12, 2024, from https://doi.org/10.69645/QFQS2991.Export Citation (RIS)