Extended-form Case Study

General Electric: spinouts and conglomerates

Published on December 31, 2025   10 min

A selection of talks on Technology & Operations

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Hello. I'm Dr. Michael McDonald. I'm an associate professor of finance at Fairfield University in Fairfield, Connecticut, and today, I'd like to talk to you about General Electric and how this case illustrates spinouts and conglomerates and the value and complexity therein.
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A little bit of background on General Electric. GE has been around for more than a century, but in the 1980s, an era that I'll refer to as the Jack Welch Era, the company was led by legendary CEO Jack Welch. GE became a global conglomerate under Jack Welch, and Welch ran the firm from 1981 through 2001. He helped to expand the company's business into finance, in the form of GE Capital, into healthcare, energy, aviation and media, and the market capitalization of the firm soared from $14 billion at the start of his tenure to over $400 billion by the end. At the end of Welch's tenure, GE was the largest company in America by market capitalization. Then GE's successor, Jeff Immelt, took over, and Immelt faced challenges. Immelt ran the firm from 2001 through 2017, but his oversight of the company saw several hurdles the company faced. In particular, GE Capital had a crisis in 2008, which essentially led to the firm being significantly handicapped. GE also faced struggles in power, oil and gas, and its industrial businesses, and GE started to shed assets like NBC Universal and its appliance business, but it remained bloated and inefficient. As a result, a new CEO, John Flannery, came to replace Immelt as CEO in 2017, but he only lasted about a year before the board ousted him, perhaps due to not moving rapidly enough to reform the firm. More importantly, from the point of view of investors, GE's stock price plummeted from $60 a share, roughly in 2000, to under $10 a share in 2018. Of course, this was during a period where the rest of the market was going up, so that underperformance was even worse. Then, starting in 2018, the board appointed yet another new CEO, Larry Culp. With that background, GE at that point had high debt, declining profits, and, of course, very skeptical investors. Culp was appointed as CEO in 2018, and his mandate was really to restructure General Electric.

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General Electric: spinouts and conglomerates

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