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Printable Handouts
Navigable Slide Index
- Introduction
- Running order (1)
- How I became involved in broadcast sponsorship
- MindShare is a global media company
- Running order (2)
- Overview of the UK sponsorship market
- The marketplace: past, present and future
- Running order (3)
- How the broadcast sponsorship market operates
- What is broadcast sponsorship good at?
- Finding the right programme property
- Broadcast sponsorship is regulated by Ofcom
- Ofcom regulation - what it looks like
- Forms of programme sponsorship
- Radio sponsorship
- Running order (4)
- How consumers view it and some myth busting
- Myth busting (1)
- Myth busting (2)
- Myth busting (3)
- Maximizing the rights
- Think beyond TV
- What you buy from a broadcaster
- Maximizing radio sponsorship opportunities
- Running order (6)
- The consumer is in full control
- Life 12-24 year old
- The business model is changing
- Digital media model is shifting
- Remember what we have learnt about digital
- The BBC iplayer
- Everything is becoming digital
- Barak Obama's campaign (1)
- Barak Obama's campaign (2)
- Lessons for our brands
- Running order (7)
- Final thoughts on broadcast sponsorship
Topics Covered
- The UK sponsorship market
- How the broadcast sponsorship market operates
- What is broadcast sponsorship good at?
- Finding the right program property
- Ofcom regulation
- Forms of program sponsorship
- How consumers view program sponsorship
- Thinking beyond TV
- The impact of the web
Talk Citation
Walford, N. (2009, March 4). Broadcast sponsorship and new media rights [Video file]. In The Business & Management Collection, Henry Stewart Talks. Retrieved December 5, 2024, from https://doi.org/10.69645/JGGH4329.Export Citation (RIS)