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Printable Handouts
Navigable Slide Index
- Introduction
- What's going on with 'Old TV'?
- Not all audiences behave the same
- Teaching old dogs new tricks
- What exactly is this 'New TV' thing?
- Consumer engagement in the New TV landscape
- Three on the radar
- TVoD in a little more detail
- The three main players
- TVoD - summary
- Online video in a little more detail
- The driving force behind Web TV
- This is not about survival of the fittest
- A fundamental shift in consumer behaviour
- Time online is time being entertained
- Broadband is Broadcast
- We're past the point of early adopter behaviour
- Any time is primetime
- We're delivering the right attention
- Online video summary
- Mobile TV in a little more detail
- A dual market
- Operators in a little more detail
- We're entering a 3G prevalent market
- What's on offer?
- Who's watching?
- Where are they watching?
- Mobile streaming/downloading via 3G - forecast
- Web downloads to mobile devices
- The game changers
- Mobile TV - summary
- The commercial opportunities
- The croadcast future will be ad-funded
- The opportunities are easy and accessible
- DIY
- In conclusion
- Acknowledgements
- Thank you
Topics Covered
- The current TV landscape
- Television on demand
- Online video
- Mobile TV
- Commercial opportunities for advertisers
Talk Citation
McLachlan, R. (2009, January 28). Emerging TV technologies and the impact on consumers [Video file]. In The Business & Management Collection, Henry Stewart Talks. Retrieved December 10, 2024, from https://doi.org/10.69645/FYAC6996.Export Citation (RIS)