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- View the Talks
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29 min
1. Neuroscience and advertising- Mr. Justin Gibbons
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33 min
2. The Thinkbox engagement study- Mr. David Brennan
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3. Beyond spot advertising- Mr. Mark Eaves
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26 min
- Archived Lectures *These may not cover the latest advances in the field
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39 min
5. The role TV plays in 21st century lives- Ms. Marie Oldham
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47 min
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43 min
7. How to plan TV campaigns- Mr. Steve Williams
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41 min
8. TV buying- Mr. Jim Marshall
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33 min
9. Emerging TV technologies and the impact on consumers- Mr. Rhys McLachlan
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23 min
10. Is TV a dying medium?- Mr. Les Binet
Printable Handouts
Navigable Slide Index
- Introduction
- Overview
- Level of accountability
- Measure of impact and effectiveness
- TV buying
- TV buying - overview
- The market
- Advertising revenue
- Range of prices for different advertising slots
- Major commercial television channels
- Commercial television channels
- Total number of tv channels
- Major sales houses
- Major sales houses size
- Sales houses: what they sell
- The process
- The process - overview
- Setting objectives
- Setting objectives: overall campaign objectives
- Setting objectives: the campaign buying brief
- Quality parameters
- Setting objectives: added value
- Negotiations (1)
- Negotiations: definitions of value
- Negotiations (2)
- A recap
- Managing the campaign (1)
- Managing the campaign: laying down the airtime
- Managing the campaign (2)
- Managing the campaign: daily adjustments
- Results and reporting
- Results and reporting and future action
- Data and information systems
- Four key areas
- Audience research: BARB
- Advertising revenue: published revenue
- Audience and revenue data
- Special analysis systems
- Booking and scheduling systems
- Example from DDS
- What do data and information systems provide
- Summary (1)
- Summary (2)
- Summary (3)
Topics Covered
- Market complexity
- Level of accountability
- Measure of impact and effectiveness
- TV buying
- The market
- The TV buying process
- Setting objectives
- Negotiations
- Managing the campaign
- Results and reporting
- Data and information systems
Talk Citation
Marshall, J. (2009, January 28). TV buying [Video file]. In The Business & Management Collection, Henry Stewart Talks. Retrieved April 1, 2025, from https://doi.org/10.69645/GFYK1431.Export Citation (RIS)
