Share these talks and lectures with your colleagues
Invite colleaguesWe noted you are experiencing viewing problems
-
Check with your IT department that JWPlatform, JWPlayer and Amazon AWS & CloudFront are not being blocked by your network. The relevant domains are *.jwplatform.com, *.jwpsrv.com, *.jwpcdn.com, jwpltx.com, jwpsrv.a.ssl.fastly.net, *.amazonaws.com and *.cloudfront.net. The relevant ports are 80 and 443.
-
Check the following talk links to see which ones work correctly:
Auto Mode
HTTP Progressive Download Send us your results from the above test links at access@hstalks.com and we will contact you with further advice on troubleshooting your viewing problems. -
No luck yet? More tips for troubleshooting viewing issues
-
Contact HST Support access@hstalks.com
-
Please review our troubleshooting guide for tips and advice on resolving your viewing problems.
-
For additional help, please don't hesitate to contact HST support access@hstalks.com
We hope you have enjoyed this limited-length demo
This is a limited length demo talk; you may
login or
review methods of
obtaining more access.
Printable Handouts
Navigable Slide Index
- Introduction
- Overview
- Level of accountability
- Measure of impact and effectiveness
- TV buying
- TV buying - overview
- The market
- Advertising revenue
- Range of prices for different advertising slots
- Major commercial television channels
- Commercial television channels
- Total number of tv channels
- Major sales houses
- Major sales houses size
- Sales houses: what they sell
- The process
- The process - overview
- Setting objectives
- Setting objectives: overall campaign objectives
- Setting objectives: the campaign buying brief
- Quality parameters
- Setting objectives: added value
- Negotiations (1)
- Negotiations: definitions of value
- Negotiations (2)
- A recap
- Managing the campaign (1)
- Managing the campaign: laying down the airtime
- Managing the campaign (2)
- Managing the campaign: daily adjustments
- Results and reporting
- Results and reporting and future action
- Data and information systems
- Four key areas
- Audience research: BARB
- Advertising revenue: published revenue
- Audience and revenue data
- Special analysis systems
- Booking and scheduling systems
- Example from DDS
- What do data and information systems provide
- Summary (1)
- Summary (2)
- Summary (3)
Topics Covered
- Market complexity
- Level of accountability
- Measure of impact and effectiveness
- TV buying
- The market
- The TV buying process
- Setting objectives
- Negotiations
- Managing the campaign
- Results and reporting
- Data and information systems
Talk Citation
Marshall, J. (2009, January 28). TV buying [Video file]. In The Business & Management Collection, Henry Stewart Talks. Retrieved December 3, 2024, from https://doi.org/10.69645/GFYK1431.Export Citation (RIS)