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Commercialisation roadmap

Published on April 30, 2026   10 min

A selection of talks on Marketing & Sales

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0:00
My name is Professor Milé Terziovski. I'm a former engineer with the multinational organisation and a PhD from the Melbourne Business School, University of Melbourne. My PhD is in quality management and innovation. For the past seven years, I have been working at Swinburne University of Technology as tenured professor of entrepreneurship and innovation, where I've held the role as department chair of business technology and entrepreneurship for six years.
0:32
Today's topic is commercialisation roadmap which is outlined in the figure. The objective of this topic are as follows. Creating a commercialisation roadmap is essential for guiding the process of bringing a technology to market. This presentation will conclude our series by delving into the commercialisation roadmap, a strategic plan designed to guide the process of bringing a technology to market. This strategic roadmap is essential for ensuring that all necessary steps are taken to achieve commercial success. It includes the nature of your product and service, the solution, target customers, market, the value proposition, and competitive advantage.
1:19
Milestones. The most important things a company must do to make a business model work. These are some of the milestones we need to look at within the context of production, problem-solving, platform, networks. The critical checkpoints that mark significant achievements in the development process. These milestones are crucial for assessing progress and making necessary adjustments to the plan. Examples include prototype development, regulatory approvals, and initial market testing. Also, the technology readiness levels. Technology readiness levels are a systematic metric that assesses the maturity of a technology. Understanding the technology readiness level helps in planning the development stages and identifying the necessary steps to bring a technology from concept to market. Timelines. Detailed schedules outlining

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Commercialisation roadmap

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