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Navigable Slide Index

1. Introduction
2. Challenging times
3. Michael Moore
4. Pharmaceuticals represent the healthcare system
5. Pharmaceutical industry reputation (1)
6. Pharmaceutical industry reputation (2)
7. Negative perceptions
8. Facing the issues
9. Perception is reality
10. Rebuilding trust is a collective challenge
11. The DNA of change
12. Creating a single voice
13. Our goals
14. Key communication areas
15. Key communication area #1 - innovation
16. Key communication area #2 - R&D
17. Key communication area #3 - impact
18. Key communication area #4 - open dialogue
19. Getting connected
20. Real world outcomes are compromised
21. Ensuring compliance
22. Industry as resource leader
23. Rebuilding trust
24. Thank you

Topics Covered

• Challenging times
• Negative perceptions
• Profiteering
• Intensive sales and marketing activities
• Poor research and development strategies
• Poor productivity and lack of innovation
• Safety concerns
• Lack of transparency and credible information
• Facing the issues
• Perception is reality
• Rebuilding trust
• Creating a single voice
• Restoring the industry's image and enhancing the effectiveness of our industry's voice
• Innovation
• Research and development
• Impact
• Industry as resource leader

Links

Series:

• Pharmaceutical Marketing

Categories:

• Marketing & Sales

Talk Citation

Publication History

• Published on January 28, 2009