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- Archived Lectures *These may not cover the latest advances in the field
-
1. The multichannel challenge: channel combining for wealth
- Prof. Hugh Wilson
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2. Laying the foundations for multichannel marketing through CRM strategy
- Prof. Adrian Payne
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3. Developing multichannel marketing
- Dr. Stan Maklan
-
4. Managing marketing communication in a multichannel system
- Prof. Don E. Schultz
-
5. Integrating marketing communications
- Mrs. Annette Kerlin
-
7. Organizing for multichannel sales and marketing
- Mr. Bruce Carter
-
8. DVLA - one of the UK's biggest online retailers: a multichannel story
- Mr. Andrew Rhodes
Printable Handouts
Navigable Slide Index
- Introduction
- Agenda
- Vehicle data
- The scope of DVLA (1)
- The scope of DVLA (2)
- Research
- Customer insight (1)
- Customer insight (2)
- Initial objectives
- Partnership
- Electronic vehicle licensing
- Benefits to our customers
- Benefits to DVLA
- Customer journey before
- Customer journey now
- The interfaces
- Customer segmentation
- Segmentation video
- Tax disc segmented customer base (1)
- Tax disc segmented customer base (2)
- What did we do with segmentation? (1)
- What did we do with segmentation? (2)
- What did we do with segmentation? (3)
- So what?
- Good fortune has followed
- Volume increases
- Patterns of behaviour
- Results so far - headlines (1)
- Results so far - headlines (2)
- DVLA changes
- Electronic vehicle licensing from DVLA
Topics Covered
- Scope of DVLA
- Research and customer insight
- Initial objectives
- Partnership
- Electronic vehicle licensing
- Benefits to customers
- Benefits to DVLA
- Customers' journey before and now
- The interfaces
- Customer segmentation
- Tax disc segmented customer base
- What did we do with segmentation?
- Results so far
Talk Citation
Rhodes, A. (2008, December 31). DVLA - one of the UK's biggest online retailers: a multichannel story [Video file]. In The Business & Management Collection, Henry Stewart Talks. Retrieved December 8, 2024, from https://doi.org/10.69645/QSQR5444.Export Citation (RIS)
Publication History
DVLA - one of the UK's biggest online retailers: a multichannel story
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