• View the Talks
• 39 min
  1. Introduction to financial services marketing

  • Dr. Tina Harrison
• 49 min
  2. Understanding financial services consumers and behavior

  • Dr. Tina Harrison
• 40 min
  3. Customer management in financial services

  • Ms. Liz Machtynger
• 21 min
  4. Switching banks: gone but not forgotten

  • Dr. Ron Garland
• 41 min
  5. Financial services distribution

  • Prof. James Devlin
• 43 min
  6. Internet banking

  • Ms. Kathryn Waite
• 41 min
  7. Product management and product elimination

  • Dr. David Harness
• 29 min
  8. Bundling in banking - strategy to increase profits

  • Mr. Martin Koderisch
• 60 min
  9. Pricing determinants and decisions in financial services

  • Dr. Hooman Estelami
• 33 min
  10. Communicating and promoting financial services

  • Mr. Steve Manton
• 44 min
  11. Protecting the bottom-line in a downturn

  • Dr. Dirk Schmidt-Gallas

Printable Handouts

PDF

Navigable Slide Index

1. Introduction
2. Financial services - a challenging environment
3. Financial services - a negative message
4. New issues - new marketing channels
5. The impact of online
6. Offline and online change - how to understand it
7. Increased influence of digital marketing
8. Two stage criteria
9. Relevance (1)
10. Relevance (2)
11. Permanence
12. What you should be considering
13. Key marketing issues
14. Marketing tactics
15. Online advertising market share up
16. Google surpasses ITV1 in 3rd quarter
17. Financial services - importance of online marketing
18. Maximising offline and online marketing
19. Online marketing - facts
20. Combining natural marketing and paid marketing
21. Search engine popularity
22. Targeting and accountability
23. Measurability
24. Online marketing - the importance and why
25. Summary
26. Examples that reinforce the overall message
27. Additional examples
28. Conclusion

Topics Covered

• A challenging environment
• New issues and new marketing channels
• The impact of online
• Offline and online change
• Relevance
• Permanence
• Key marketing issues
• Marketing tactics
• Online advertising market share up
• The importance of online marketing for financial services
• Maximizing online and offline marketing
• Combining natural and paid marketing
• Targeting and accountability
• Measurability
• The importance of online marketing

Links

Series:

• Financial Services Marketing

Categories:

• Finance, Accounting & Economics
• Marketing & Sales

Talk Citation

Publication History

• Published on October 7, 2008