• Archived Lectures *These may not cover the latest advances in the field
• 41 min
  1. Product management and product elimination

  • Dr. David Harness
• 21 min
  2. Switching banks: gone but not forgotten

  • Dr. Ron Garland
• 60 min
  3. Pricing determinants and decisions in financial services

  • Dr. Hooman Estelami
• 44 min
  4. Protecting the bottom-line in a downturn

  • Dr. Dirk Schmidt-Gallas
• 39 min
  5. Introduction to financial services marketing

  • Dr. Tina Harrison
• 49 min
  6. Understanding financial services consumers and behavior

  • Dr. Tina Harrison
• 43 min
  7. Internet banking

  • Ms. Kathryn Waite
• 33 min
  8. Communicating and promoting financial services

  • Mr. Steve Manton
• 40 min
  9. Customer management in financial services

  • Ms. Liz Machtynger
• 41 min
  10. Financial services distribution

  • Prof. James Devlin
• 29 min
  11. Bundling in banking - strategy to increase profits

  • Mr. Martin Koderisch

Printable Handouts

PDF

Navigable Slide Index

1. Introduction
2. Agenda
3. Unique aspects of pricing financial services
4. Complexity of financial service prices
5. Challenges in pricing financial service (1)
6. Challenges in pricing financial service (2)
7. The roles of price in financial services
8. Pricing objectives for financial services
9. Common pricing methods
10. Pricing methods for financial services
11. Cost-based pricing
12. Example of cost-based pricing
13. Limitations of cost-based pricing
14. Cost considerations: total cost
15. Cost considerations: average cost
16. Example of cost considerations
17. Consumer concerns with bank consolidations
18. Parity pricing
19. How to conduct parity pricing
20. Example of parity pricing
21. Limitations in parity pricing
22. Value-based pricing
23. Example of value-based pricing
24. Sources of value: value creators/destroyers
25. Regulation-based pricing
26. Example of regulation-based pricing
27. Regulatory bodies
28. Category-specific pricing practices
29. Pricing practices in specific financial services
30. Pricing of credit products
31. Considerations in the pricing of credit products
32. Risks associated with the pricing of credit
33. Tactical issues in pricing of consumer credit
34. Pricing savings products
35. Explicit vs. implicit pricing (1)
36. Explicit vs. implicit pricing (2)
37. Pricing brokerage services
38. Pricing insurance products
39. Example of pricing life insurance
40. Final determination of term life insurance prices
41. Considerations in pricing insurance products
42. Estimating the demand for financial services
43. The demand function
44. The demand function for financial services
45. Estimating the shape of the demand function
46. Results: estimated shape of demand function (1)
47. Results: estimated shape of demand function (2)
48. Price optimization using the demand function
49. Price elasticity of demand
50. Common price elasticity levels and implications
51. Example of computing the price elasticity
52. Concluding remarks
53. References

Topics Covered

• Unique aspects of pricing financial services
• Common pricing methods: cost based pricing, parity pricing, value based pricing, regulation based pricing
• Category specific pricing practices
• Common practices
• Pricing of credit products
• Pricing of savings products
• Pricing brokerage services
• Pricing insurance products
• Estimating the demand function
• Strategic considerations in pricing financial services

Links

Series:

• Financial Services Marketing

Categories:

• Finance, Accounting & Economics

Talk Citation

Publication History

• Published on October 7, 2008
• Archived on May 28, 2025