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Printable Handouts
Navigable Slide Index
- Introduction
- Geodemographics
- Different postcode examples (1)
- Different postcode examples (2)
- Different postcode examples (3)
- Different postcode examples (4)
- Different postcode examples (5)
- First assumption
- Similar neighbourhoods across the country (1)
- Similar neighbourhoods across the country (2)
- Second assumption
- The postcode system
- Illustrating postcodes on the ground
- Census output areas
- Data sources used in mosaic UK
- Mosaic groups in Nottingham
- Nottingham - zooming in
- Postcode classification advantages
- Qualifying consumption characteristics
- Cigarettes purchase in 11 groups
- Internet usage in all 61 types
- Targeting conservative voters in all 61 types
- Utilizing postcode classification (1)
- Utilizing postcode classification (2)
- Key applications of geodemographics
- Using geodemographics for insight (1)
- Using geodemographics for insight (2)
- Political campaigning methods (1)
- Political campaigning methods (2)
- Creation and meaning of a profile
- Comparison of local area with entire UK
- Area profile
- Area profiling by common targets
- Ranked area profile
- Customer profile
- Practical issues in customer profiling
- Market estimation
- Accessing geodemographic classifications
- Requirements of marketing GIS system
- Issues when selecting a system
- Neighbourhood opposed to occupation
- Inferences from name and address
- Classifying feudal consumers
- Classifying pre-industrial consumers
- Classifying consumers in industrial Europe
- Classifying consumers in post industrial Europe
- Status is increasingly fragmented
- Neighbourhoods as brands
- Formal test for neighbourhood as a predictor
- Which discriminator predicted best?
- Why neighbourhoods differ?
- Contributors to differences in consumption
- Peer group effects
- Coverage of mosaic classification systems (1)
- Similarities and differences in classification (1)
- Similarities and differences in classification (2)
- Similarities and differences in classification (3)
- Coverage of mosaic classification systems (2)
- Thank you
Topics Covered
- Geodemographics
- Different postcode examples
- First assumptions
- Similar neighborhoods across the country
- Second assumptions
- The postcode system
- Mosaic UK
- Postcode classification advantages
- Qualifying consumption characteristics
- Utilizing postcode classification
- Key applications of geodemographics
- Using geodemographics for insight
- Political campaigning methods
- Creation and meaning of a profile
- Area profiling by common targets
- Practical issues in customer profiling
- Market estimation
- Requirements of marketing GIS system
- Issues when selecting a system
- Neighborhood opposed to occupation
- Inferences from name and address
- Neighborhoods as brands
- Formal test for neighborhood as a predictor
- Which discriminator predicted best?
- Why neighborhoods differ?
- Contributors to differences in consumption
- Peer group effects
- Coverage of Mosaic classification systems
- Similarities and differences in classification
Talk Citation
Webber, R. (2008, May 21). Geodemographics [Video file]. In The Business & Management Collection, Henry Stewart Talks. Retrieved November 13, 2024, from https://doi.org/10.69645/VLBW9380.Export Citation (RIS)