Printable Handouts

PDF

Navigable Slide Index

1. Introduction
2. Talk content
3. What is social grading?
4. The philosophy behind social grading (1)
5. The philosophy behind social grading (2)
6. The concept
7. The mechanics of social grading (1)
8. The mechanics of social grading (2)
9. The mechanics of social grading (3)
10. The mechanics of social grading (4)
11. The mechanics of social grading (5)
12. Examples of social grading (1)
13. Examples of social grading (2)
14. Examples of social grading (3)
15. Examples of social grading (4)
16. Examples of social grading (5)
17. Examples of social grading (6)
18. Results: profile of adults in Great Britain
19. The discriminatory power of social grade (1)
20. The discriminatory power of social grade (2)
21. The discriminatory power of social grade (3)
22. The discriminatory power of social grade (4)
23. Main uses in market research (1)
24. Main uses in market research (2)
25. Criticism of social grade
26. Answer to criticism
27. The government's NS-SEC
28. Social grading and NS-SEC
29. Social grading and the Census
30. Automated social grading (1)
31. Automated social grading (2)
32. Conclusion
33. References

Topics Covered

• Social Grading: a widely used classification system in the UK, the 'currency' for media planning and other marketing applications
• Philosophy behind social grading
• Concepts
• Mechanics of social grading
• Examples
• Results: profile of adults in Great Britain
• The discriminatory power of social grade
• Main uses in market research
• Criticism of social grade
• Answer to criticism
• Social grade, NS-SEC and the Census
• Automated social grading
• Conclusion

Links

Series:

• Targeting and Segmentation in Marketing

Categories:

• Marketing & Sales

Talk Citation

Publication History

• Published on May 21, 2008