Printable Handouts

PDF

Navigable Slide Index

1. Introduction
2. Royal Academy definition of football
3. Case introduction (1)
4. Case introduction (2)
5. Case introduction (3)
6. Fan assessment (1)
7. Fan assessment (2)
8. Classic model
9. Fan assessment (3)
10. What is excitement?
11. What problems arise from relegation?
12. What moves the fan?
13. What is radical marketing?
14. Strategic marketing plan
15. Examples of the marketing plan
16. List of prices
17. Virtuous circle of sports
18. Indirect and direct relationships in the circle
19. Athletic/business emphasis
20. What moves the fans? radical marketing
21. What is the Atletico feeling? (1)
22. What is the Atletico feeling? (2)
23. What is the Atletico feeling? (3)
24. Who couldn't be an Atletico fan
25. What is the Atletico feeling? - summary
26. Effects of radical marketing
27. Effect of identification
28. Conclusion
29. Ways to increase a club value
30. Income scale of top clubs in Europe
31. But did ATM earn promotion?
32. But what did they do?
33. "Papa, why are we Atleti fans?"
34. For the fans
35. Thank you

Topics Covered

• Examination of the creative way in which Atletico de Madrid has used a marketing campaign to promote the club
• The campaign aimed at helping to boost attendances while accentuating the nature of the club's brand and fans associated with it
• This campaign won major marketing awards

Links

Series:

• Sport Marketing

Categories:

• Marketing & Sales

Talk Citation

Publication History

• Published on May 22, 2008
• Archived on April 4, 2022