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Navigable Slide Index

1. Introduction
2. Overview
3. Classification (1)
4. Classification (2)
5. Classification (3)
6. Scope and impact (1)
7. Scope and impact (2)
8. Impact of special events
9. Positive social and cultural impacts
10. Positive physical and environmental impacts
11. Positive political impacts
12. Positive tourism and economic impacts
13. Negative social and cultural impacts
14. Negative physical and environmental impacts
15. Negative political impacts
16. Negative tourism and economic impacts
17. Marketing defined
18. Definition of sport marketing
19. Unique characteristics (1)
20. Unique characteristics (2)
21. People
22. Product
23. Price
24. Promotion
25. Place
26. A model of strategic sport event marketing
27. Stage one
28. Objectives
29. Stage two
30. Situation analysis: issues analysis
31. Situation analysis: SWOT analysis
32. Stage three
33. Market segmentation
34. Stage four
35. Integrated communications mix (1)
36. Integrated communications mix (2)
37. Stage five
38. Stage five: implementation
39. Example: action plan
40. Stage five: control and evaluation
41. Conclusion
42. References

Topics Covered

• The classification of major events
• The scope and impact of major events
• Sport versus generic marketing
• Strategic event marketing planning

Links

Series:

• Sport Marketing

Categories:

• Marketing & Sales

Talk Citation

Publication History

• Published on May 22, 2008
• Archived on April 4, 2022