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0:00
Hi, I'm David Roberts.
I'm a senior lecturer in business studies
at Loughborough University in the United Kingdom.
What I'm going to be talking about today is the use of
images in teaching business studies courses.
0:14
The aims and outcomes of what we're going to be talking about today is
to discuss a gulf that has become apparent between,
on the one hand, how we teach,
and on the other, how we learn.
And that may seem a bit surprising to start with.
This talk is going to be about how we use
something called multimedia learning to bridge that gap.
0:38
There are three sections to this talk.
In the first part, I want to talk about something that's been called the pictorial turn.
And it refers to a stage of evolution in human development.
In the second part of the talk,
I'm going to talk about how this factors into
the idea of pedagogy and best practice in teaching.
And it's going to introduce an experimental new model that
actually rests on much more familiar foundations.
The third part of the talk is about
the evidence that we got from testing this method of teaching.
And it really is quite surprising,
but also to be expected.
1:16
Let's begin with what Peter Felten,
a recognized social commentator,
has referred to as the "pictorial turn".
We live in the most visual of times in human history.
We are surrounded by billions,
literally billions, of images.
Millions more are added every day.
And of course Google puts them at our fingertips within milliseconds.
In 2013, Facebook recorded that it had uploaded one quarter of one trillion images.
