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0:00
Hello, everybody,
my name is Jonathan
and I'm the Founder
and CEO of Whichit.
I will try in the next 15 minutes
to share with you my point of view
as entrepreneur
in the start-up world,
how we started,
where we're going to,
and a bit of experience
along the way.
0:18
A bit about myself.
Originally, I'm from Israel,
start-up nation,
former I was
a Project Manager at IBM
and Israeli Air Force.
I have a Bachelor of Science
in Industrial
and Management Engineering
and MBA
from Tel Aviv University and UCLA.
0:36
I'm not with myself,
I have a great team backing me
and working together.
The dream team,
this is how
we like to call ourselves,
and it's actually
a dream team because
in the end of the presentation,
I will give you three tips
from my side for entrepreneurs,
and one of them
is the most important is the team.
Together with me there is Yarden,
he is the CTO,
basically, this guy know
how to code everything,
it is very important in start-ups,
especially tech,
that 50% of the entrepreneurs side
will be techie,
and Yarden has filled this point.
Angela from Manchester, UK,
she is our Head of Sales,
and Galit Gan, who is also my wife,
she's the Creative Director.
1:24
So what is Whichit?
Whichit is directive content
platform for publishers
and for marketers
to do three simple things.
First of all,
generate more engagement rate,
second, open a new revenue stream,
and third, gain actionable insight.
Users,
once they engage with Whichit,
which are quiz, polls, trivia, etcetera,
doing it will generate
phenomenal engagement rate.
We're talking about
20%, 40%, 90% engagement.
Once they engage with the content,
they getting engage card,
the Whichit engage card.
In high level,
the Whichit engage card
divided to two main parts.
First of all and the most important
is the user feedback.
Well done, 5% agree with you,
you are opinion leader,
90% agree with you,
you are part of the crowd,
that's amazing, etcetera, etcetera.
It's very important
the user recognition
in the social media,
this is why Instagram is Instagram,
Snapchat is Snapchat, etcetera.
The second part of the engagement,
this is the most important,
this where the power of Whichit,
the engage card delivered
to the end user,
a commercial offer bespoke
based on what he or she chose.
