Share these talks and lectures with your colleagues
Invite colleaguesWe noted you are experiencing viewing problems
-
Check with your IT department that JWPlatform, JWPlayer and Amazon AWS & CloudFront are not being blocked by your network. The relevant domains are *.jwplatform.com, *.jwpsrv.com, *.jwpcdn.com, jwpltx.com, jwpsrv.a.ssl.fastly.net, *.amazonaws.com and *.cloudfront.net. The relevant ports are 80 and 443.
-
Check the following talk links to see which ones work correctly:
Auto Mode
HTTP Progressive Download Send us your results from the above test links at access@hstalks.com and we will contact you with further advice on troubleshooting your viewing problems. -
No luck yet? More tips for troubleshooting viewing issues
-
Contact HST Support access@hstalks.com
-
Please review our troubleshooting guide for tips and advice on resolving your viewing problems.
-
For additional help, please don't hesitate to contact HST support access@hstalks.com
We hope you have enjoyed this limited-length demo
This is a limited length demo talk; you may
login or
review methods of
obtaining more access.
Printable Handouts
Navigable Slide Index
- Introduction
- Objectives
- Breaking down social media
- Social media defined
- Key web 2.0 principles
- The social context
- The zones of social media
- Social media marketing defined
- Exemplar vehicles
- How do consumers behave online?
- A day in a social life
- What is a digital, social life like?
- Understanding social segments
- What motivates social media participation
- Social technographics
- The decision making process
- Summary
- Thank you
This material is restricted to subscribers.
Topics Covered
- Understand what is social media and the zones of social media
- Social media definition
- Zones of social media
- Know consumer motives for using social media
- Consumer behavior online
- Motivations for consumers to use social media
- Reflect on how consumers use social media
- Social media participation
- Social technographics
- Understand the decision-making process and how social media can influence that process
Talk Citation
Tuten, T. (2013, August 26). Social media and consumer behavior [Video file]. In The Business & Management Collection, Henry Stewart Talks. Retrieved August 31, 2024, from https://doi.org/10.69645/UVHE4764.Export Citation (RIS)