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Navigable Slide Index

1. Introduction
2. Consumer neuroscience - growing interest
3. fMRI: attractive method to consumer research (1)
4. fMRI: attractive method to consumer research (2)
5. Functional Magnetic Resonance Imaging (fMRI)
6. Consumer neuroscience research frameworks
7. Branding, advertisement and product design
8. Brain areas in consumer neuroscience
9. Conclusions
10. Future research

Topics Covered

• Introduction
• Advantages of consumer neuroscience
• fMRI
• Framework: classification of consumer neuroscience research
• Stimuli
• Measured processes
• Conclusion
• Future research

Links

Series:

• Why We Buy: Understanding Consumer Behavior

Categories:

• Marketing & Sales

Talk Citation

Publication History

• Published on August 26, 2013