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Printable Handouts
Navigable Slide Index
- Introduction
- Overview
- We like stuff...
- Utility maximisation
- Experiences
- Benefiting others
- What is TCR?
- History of TCR - David Glen Mick
- History of TCR - Bill Wells
- History of TCR - Jerry Kernan
- Focus on consumer wellbeing
- Impact on real world issues
- Not methodologically specific
- Focus on dissemination of results
- How does TCR fit in with related fields
- What benefit does TCR bring to other fields?
- Do we even need TCR?
- Is this the domain of academics?
- Some realms of TCR work
- Economic issues
- Social issues
- Interactions with technology
- Materialism
- Environmentalism
- Health
- Financial wellbeing
- Interpersonal relationships
- Improving oneself
- Carrying out TCR
- Initiating a TCR project
- Identifying the purpose of a TCR project (1)
- Identifying the purpose of a TCR project (2)
- Data collection (1)
- Data collection (2)
- Analysis
- Dissemination: to a variety of audiences
- Dissemination: academic audiences
- Dissemination: policy
- Dissemination: target audience
- What has happened since 2005? (1)
- What has happened since 2005? (2)
- Concluding remarks
This material is restricted to subscribers.
Topics Covered
- Consumer welfare
- Improving society
- Consumer betterment
- Health research
- Green research
- Subsistence markets
- Vulnerable consumers
- Social marketing
Talk Citation
Veer, E. (2013, August 26). Transformative consumer research [Video file]. In The Business & Management Collection, Henry Stewart Talks. Retrieved August 31, 2024, from https://doi.org/10.69645/TMOS1499.Export Citation (RIS)