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Printable Handouts
Navigable Slide Index
- Introduction
- Reach and coverage
- Channel resources / players
- Channel requirements
- Channel programmes
- Business models
- Engaging the channel
- Positioning your value proposition
- Recruiting channel partners
- Strategic account management process
- Development plans
- Measuring performance
- Performance analysis
- Return on marketing
- Conclusion
- If you want to know more…
This material is restricted to subscribers.
Topics Covered
- Reach and coverage
- Channel resources/players
- Channel requirements
- Channel programmes
- Business models
- Engaging the channel
- Channel value proposition
- Recruiting partners
- Account management
- Development plans
- Measuring performance
- Performance analysis
- Cost to sell
- Cost to serve
- Return on marketing
Talk Citation
Dent, J. (2012, January 1). Channel management 2 [Video file]. In The Business & Management Collection, Henry Stewart Talks. Retrieved November 18, 2024, from https://doi.org/10.69645/ZNRS2909.Export Citation (RIS)
Publication History
Channel management 2
Published on January 1, 2012
56 min