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Navigable Slide Index

1. Introduction
2. What is shopper marketing
3. Current landscape
4. Shopper marketing - fit for purpose
5. What is a shopper marketing approach
6. Shopper marketing mindset
7. Shopper marketing - the bottom line
8. Why focus on shopper marketing
9. Brands with effective shopper marketing capability
10. The opportunity - the UK market (1)
11. The opportunity - the UK market (2)
12. The strength of the UK market
13. What generates support
14. All achieved through effective shopper marketing
15. It's not meant to be easy - understand customer
16. Considering the full landscape
17. Shopper marketing - what the focus delivers
18. Shopper marketing - look of success
19. Collaborate-not concede (1)
20. Collaborate-not concede (2)
21. Bakery as an example
22. Total bread production figures
23. Innovation in bakery
24. Bakery success
25. Bakery - re-engineered with shopper marketing
26. Key customer step change
27. Advancement for shopper marketing
28. Today - the focus 'in-outlet'
29. Shopper marketing - added value
30. Building brands with shopper marketing
31. Contact information

Topics Covered

• Current landscape of shopper marketing
• A shopper marketing approach
• The bottom line
• Brands and shopper marketing
• The UK market
• Customer support
• Collaborate, not concede
• Bakery case study
• The look of success
• Building brands

Links

Series:

• Modern Brand Management

Categories:

• Marketing & Sales

Bite-size Case Studies:

• Rebranding bread: a shopper marketing success story

Talk Citation

Publication History

• Published on January 16, 2011