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Printable Handouts
Navigable Slide Index
Topics Covered
- Emergence of Customer Relationship Management (CRM)
- The four Ps of CRM
- The importance of CRM
- Return on investment (ROI) on CRM
- Problems experience with ROI
- Barriers to CRM
- The major challenges to CRM
Talk Citation
Balaraman, P. (2010, November 30). Understanding the link with Customer Relationship Management (CRM) [Video file]. In The Business & Management Collection, Henry Stewart Talks. Retrieved November 12, 2024, from https://doi.org/10.69645/EQUY2113.Export Citation (RIS)