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Printable Handouts
Navigable Slide Index
- Introduction
- What is DAM
- Assets come in many forms
- Different kinds of information and storage
- Evolvement of note taking and reference material
- A very quick history
- What DAM is not
- DAM as a discipline
- Organizational considerations
- The unique challenges of rich media content (1)
- The unique challenges of rich media content (2)
- Content economics and monetization in DAM
- Cross-application knowledge in DAM
- The master keys
Topics Covered
- Various forms of digital assets
- Different kinds of information and storage options
- Evolution of note taking and reference material
- A quick history of DAM
- What DAM is not
- DAM as a discipline
- Organizational considerations in DAM
- The unique challenges of rich media content
- Content economics and monetization as a component of DAM
- Cross-application knowledge as an emerging component of DAM
- The master keys to watch for in DAM
Talk Citation
Lipsey, D.H. (2010, December 15). What is DAM - the discipline and practice of Digital Asset Management [Video file]. In The Business & Management Collection, Henry Stewart Talks. Retrieved November 23, 2024, from https://doi.org/10.69645/BIWU4286.Export Citation (RIS)
Publication History
What is DAM - the discipline and practice of Digital Asset Management
Published on December 15, 2010
32 min
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