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1. Introduction
2. Improvements in demand forecasting ability
3. Companies are leveraging predictive analytics
4. Challenges still exist
5. Challenges due to the economic times
6. What is demand-driven forecasting? (1)
7. This is a radical change
8. What is demand-driven forecasting? (2)
9. Role of sales and marketing
10. Under and over estimations of demand
11. Domain knowledge versus judgment
12. Role of the finance department
13. Consensus forecasting sub-process
14. Consensus forecasting framework
15. The consensus forecasting process
16. Importance of business intelligence review
17. Web based "balanced score card"
18. Importance of BI tools
19. Typical forecast accuracy report
20. Forecasting balanced scorecard
21. Demand-driven forecasting flow-model (1)
22. Demand-driven forecasting flow-model (2)
23. Benefits of demand-driven forecasting
24. Demand forecasting - technology required (1)
25. Demand forecasting - technology required (2)
26. A good demand-driven forecasting process
27. Improving your demand forecasting process
28. Conclusions
29. References

Topics Covered

• Improvements in demand-driven forecasting
• Problems companies face
• What is demand-driven forecasting?
• Role of sales and marketing
• Domain knowledge vs. judgement
• Role of the finance department
• Consensus forecasting sub-process and process
• Business intelligence (BI) portals/dashboards
• Importance of BI tools/application
• Demand-driven forecasting process flow model
• Benefits of demand-driven forecasting
• Demand forecasting enabling technology requirements
• A good demand-driven forecasting process and steps to improve yours
• Conclusions
• References

Links

Series:

• Predicting Demand

Categories:

• Marketing & Sales

Talk Citation

Publication History

• Published on July 28, 2010