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Printable Handouts
Navigable Slide Index
- Introduction
- Talk outline
- True new products are rare
- NPD is getting harder
- GDP per capita vs. household spend on food
- Financial consumer confidence
- Consumer confidence index
- Biggest concerns in next 6 months
- GB fast moving consumer goods market dynamics
- Change in consumer behaviour: UK
- Key UK economic measures
- How to add value through the downturn
- Number 1 brand: value share
- Great Britain: importance of attributes
- Phase 1: Meijer, Spinach
- Private label: Tesco, switching
- Private label sub-brand growth
- Tesco's new discounter range
- Private label does not cause brands to be weak
- Brand equity
- First mover advantage
- NPD strategy options - Ansoff matrix
- How to add value
- Four megatrends
- Food share of our household expenditure
- Competition in the food service sector
- Large portion size
- Rise in the number of overweight individuals
- Attitudes to healthy eating
- US LabelTrends
- Consumers concerns about the environment
- Choices for the ethical consumer
- Consumers remain confused
- Organic is behind the total store benchmark
- Old product development: Kellogg's
- Products must continue to evolve
- Advertising halo effects
- Umbrella advertising
- Concept appeal
- Cannibalisation
- Ways to differentiate
- Factors predictive of halo effect
- Find your 5 in 1
- Top 20 innovations of the 20th century
- Proportion of launches worth more in year 2
- Think long term
- How to succeed
- Closing thought on marketing in the recession
- R and D funding
- Sustainability and the environment
- Summary
Topics Covered
- Problems exacerbated by the Credit Crunch
- Value destruction
- Commoditization of Fast Moving Consumer Goods categories
- Growth of private label
- Increased promotional reliance
- Rise of the discounters
- How to add value and protect brands from price based competition
Talk Citation
Banks, J. (2010, April 1). Modern brand management: innovation [Video file]. In The Business & Management Collection, Henry Stewart Talks. Retrieved November 23, 2024, from https://doi.org/10.69645/RTWR8827.Export Citation (RIS)