Share these talks and lectures with your colleagues
Invite colleaguesWe noted you are experiencing viewing problems
-
Check with your IT department that JWPlatform, JWPlayer and Amazon AWS & CloudFront are not being blocked by your network. The relevant domains are *.jwplatform.com, *.jwpsrv.com, *.jwpcdn.com, jwpltx.com, jwpsrv.a.ssl.fastly.net, *.amazonaws.com and *.cloudfront.net. The relevant ports are 80 and 443.
-
Check the following talk links to see which ones work correctly:
Auto Mode
HTTP Progressive Download Send us your results from the above test links at access@hstalks.com and we will contact you with further advice on troubleshooting your viewing problems. -
No luck yet? More tips for troubleshooting viewing issues
-
Contact HST Support access@hstalks.com
-
Please review our troubleshooting guide for tips and advice on resolving your viewing problems.
-
For additional help, please don't hesitate to contact HST support access@hstalks.com
We hope you have enjoyed this limited-length demo
This is a limited length demo talk; you may
login or
review methods of
obtaining more access.
Printable Handouts
Navigable Slide Index
- Introduction
- Agenda
- Importance of marketing and sales interface (1)
- Importance of marketing and sales interface (2)
- The change in marketing and sales relationship
- The marketing and sales relationship
- Issues in the marketing and sales interface
- What types of problems exist? (1)
- What types of problems exist? (2)
- Pressure points between marketing and sales
- How can these pressure points be reduced? (1)
- How can these pressure points be reduced? (2)
- Effects of reduced tension
- Creating superior performance
- Need to change
- Why should marketing and sales integrate? (1)
- Why should marketing and sales integrate? (2)
- What is integration?
- Why is integration important?
- Why integrate?
- Collaboration instead of integration
- Successful collaboration
- What effects collaboration?
- Conflict between groups
- Role of senior management
- Role of senior management - setting goals
- Role of senior management - conclusions
- Communications (1)
- Communications (2)
- The value of knowledge
- Implications of collaboration (1)
- Implications of collaboration (2)
- Guidance for senior managers
- Conclusions
- Thank you
- References
Topics Covered
- Exploring the sales and marketing relationship
- Historically sales and marketing have been seen as a single functional area, but they have developed very different specialist skills, perspectives and cultures
- Problems in the sales and marketing relationship
- How to improve collaboration between sales and marketing
- The importance of the sales and marketing interface in creating superior business performance
Talk Citation
Le Meunier-FitzHugh, K. (2010, March 31). Clarifying the roles of marketing and sales [Video file]. In The Business & Management Collection, Henry Stewart Talks. Retrieved August 31, 2024, from https://doi.org/10.69645/MTVA9890.Export Citation (RIS)