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1. Introduction
2. Newspaper brands reach 7 in 10 adults every week
3. A combination of print and online forms
4. Websites grow the reach of newspaper brands
5. Weekly reach of quality newspaper titles
6. Weekly reach of mids
7. Weekly reach of populars
8. Newspapers brands - significant online presence
9. Level of awareness in virtual space
10. Print readers' visit to their newspaper's web site
11. Online newspaper sites users
12. Newspapers online sites attract new audience
13. Building on a solid foundation
14. Attracting a younger, affluent consumer
15. The profile of the online newspaper user
16. Online newspaper users are more affluent
17. Online newspaper users spend more time online
18. Online newspaper sites are trusted by their users
19. Online newspaper users are more online savvy
20. These users are more likely to be online every day
21. Accessing the internet in a variety of locations
22. The online environment is a major influencer
23. The internet is integral to their lives
24. Relevance for both business and personal life
25. Professional and financial activities
26. Leisure and entertainment online activity
27. These users are more likely to be opinionated
28. Use internet to influence behaviour, purchasing (1)
29. Use internet to influence behaviour, purchasing (2)
30. Online newspaper users are spenders
31. Purchasing online among online newspaper users
32. They are likely to make more purchases
33. Secure feeling when using credit cards online
34. Online newspaper users are spending more
35. These users are more likely to use e-commerce
36. High street brands
37. Travel sites
38. There are variations depending on the category
39. The mids - airline tickets, health, beauty products
40. The populars - cosmetics, and toys & games
41. Advertising effectiveness: creativity and context
42. Attitudes to advertising online
43. Ads in traditional media can drive visits to websites
44. Mass media ads are prompts to visit websites
45. Summary
46. Thank you
47. Appendix

Topics Covered

• How is the online newspaper audience different from the audience for printed newspapers
• Online versions increase newspaper reach overall
• Differences in attitudes and behaviour between online newspaper users and the broader online audience

Links

Series:

• Magazine and Newspaper Advertising

Categories:

• Marketing & Sales

Talk Citation

Publication History

• Published on March 2, 2010
• Archived on November 27, 2022