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Printable Handouts
Navigable Slide Index
- Introduction
- Decision Theory
- Model Selection
- Model Probabilities (1)
- Bayes Factors
- Model Probabilities (2)
- Asymptotic Methods (BIC)
- Computing Model Probs
- Model Probs Using MCMC Draws
- Marketing Decisions and BDT
- Loss/Profit Function
- Full Bayes
- Why Full Bayes?
- Disaggregate Decisions
- Information/Customization
- Value of Disaggregate Information (1)
- Value of Disaggregate Information (2)
- Example: Value of Household Purchase Info
- Unit-Level Model and Heterogeneity
- Information Sets and Decisions
- Predictive Distributions
- Couponing Problem
- Profit Results
- Summary
Topics Covered
- Model selection
- Bayes factors
- Asymptotic methods
- Newton raftery
- Marketing decisions and BDT
- Lost and profit functions
- Why full Bayes?
- Value of disaggregate information
- Value of household purchase information
- Couponing example
Talk Citation
Rossi, P. (2010, January 27). Model choice and decision theory [Video file]. In The Business & Management Collection, Henry Stewart Talks. Retrieved August 31, 2024, from https://doi.org/10.69645/UCZL1181.Export Citation (RIS)