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Printable Handouts
Navigable Slide Index
- Introduction
- Kid-centricity
- Kids - the trillion dollar market
- Kids in perspective
- 6 market segments
- Babies and toddlers 0-2
- 0-2: baby above all
- 0-2: marketing
- 0-2: audience segmentation
- 0-2: baby TV
- 0-2: over the shoulder
- 0-2: screen scream
- 0-2: adult badges
- 0-2: brand expression
- 0-2: genius pursuit
- 0-2: toilet straining
- Preschoolers 3-5
- 3-5: kids getting older younger (KGOY)
- 3-5: toy retro 20
- 3-5: creative play
- 3-5: carefree, happy days
- 3-5: boys will be boys
- 3-5: brand demand
- 3-5: unbridled brats
- 3-5: social networking training wheels
- 3-5: preschool veterans 1-2-3
- 3-5: write of passage
- Kids 6-8
- 6-8: kids staying younger longer (KSYL)
- 6-8: play's the thing
- 6-8: reading rules
- 6-8: custoMEzation
- 6-8: kid cool
- 6-8: web support
- 6-8: buzz agents
- 6-8: well-being
- 6-8: tween edgers
- 6-8: electronic entrance
- Tweens 9-12
- 9-12: parents first
- 9-12: friends rule
- 9-12: closet toy players
- 9-12: moral compass
- 9-12: video games / music
- 9-12: made for me
- 9-12: teen emulation
- 9-12: bad habits
- 9-12: mobile
- 9-12: celebspiration
- Young teens 13-15
- 13-15: wanna drives
- 13-15: no financial burdens
- 13-15: my time my way
- 13-15: family first
- 13-15: friends
- 13-15: on honesty
- 13-15: diversity
- 13-15: tribes
- 13-15: freedom
- 13-15: responsibility
- Teens 16-18
- 16-18: freedom to drive
- 16-18: still not old enough
- 16-18: identity
- 16-18: respect
- 16-18: partying
- 16-18: drinking and drugs
- 16-18: sex
- 16-18: pressure
- 16-18: expectations
- 16-18: future
- Mom
- Mom: BFF
- Mom: kidfluenced
- Mom: kidclusion
- Mom: buy buy buy
- Mom: pressed and stressed
- Mom: from soccer mom to COO
- Mom: convenience conundrum
- Mom: at work, at home
- Mom: internet enabled
- Mom: gen who
- Doing well by doing good
- Thank you
Topics Covered
- Insights into key issues related to communicating with youth at various ages and stages -The key concerns that rule their lives
- The pressure points in understanding them
- The best opportunities in effectively communicating with them
- Important guide posts for marketers, parents and educators in responsibly and responsively connecting with kids
Talk Citation
Kurnit, P. (2010, January 28). Kids through the ages [Video file]. In The Business & Management Collection, Henry Stewart Talks. Retrieved August 31, 2024, from https://doi.org/10.69645/CBWQ6904.Export Citation (RIS)